Brand Tone

Witty, Relatable, and Passionate about Self-Expression

Brand Values

• •Creativity
• •Self-expression
• •Quality
• •Customer satisfaction
• •Affordability
• •Unique designs

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., witty, relatable, passionate), core vocabulary, things to avoid (e.g., overly formal language, slang that doesn't fit), and provide examples. Share this with anyone creating content.
• •Know Your Audience: Tailor the relatability. Understand their sense of humor, their pop culture references, and what makes them tick. Let this understanding inform the copy.
• •Prioritize Authenticity: The wit and passion should feel genuine. Avoid forced humor or overly corporate messaging. Let the personality of the brand shine through naturally.
• •Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. This builds a cohesive brand experience.
• •Read Aloud and Revise: Before publishing, read the copy aloud. Does it sound like the intended brand voice? Is it engaging? Revise until it perfectly captures the desired tone and message.

Social Perception

Fun, reliable source for unique apparel

Copy Examples

• •Homepage Banner: Wear Your Vibe. Loud and Proud. Shop Tees That Get You.
• •Product Description (Humorous Tee): Warning: May spontaneously start conversations. This tee isn't just a piece of fabric; it's a social experiment with a 100% chance of awesome. Handle with fun.
• •Social Media Post (New Collection): Fresh threads just dropped! 🔥 Whether you're feeling sassy, nerdy, or a little bit of both, our new collection has a tee with your name (almost literally) on it. Link in bio to snag yours!
• •Email Subject Line (Promotion): Your Next Favorite Tee is Calling (and it's on sale!).
• •About Us Snippet: At Onyxtee, we're obsessed with tees. More than that, we're obsessed with what they represent: a chance to show the world who you are, one awesome graphic at a time. We're for the bold, the quirky, and everyone who believes life's too short for boring clothes.