Brand Tone

Professional & Knowledgeable, Caring & Attentive, Luxurious & Results-Oriented, Confident & Empowering, Approachable & Welcoming

Brand Values

• •Efficacy & Quality: Focus on "well made, effective products" and treatments that deliver visible results.
• •Client Confidence & Wellbeing: The core mission is to help clients gain confidence through beauty and wellness.
• •Ethical Practices: Aligning with products and services that meet "ethical and financial expectations."
• •Personalized Care: Dedication to "personalized treatments dedicated to specific ailments and skin needs."
• •Expertise & Professionalism: Based on over 25 years of experience in the skincare industry and positive client feedback on knowledge and professionalism.
• •Wellness: Offering an "immersive and peaceful environment and approachable wellness offerings."

Best Practices

• •Emphasize Expertise with Warmth: Always balance professional, knowledgeable language with a caring, approachable tone. Highlight Kimberly's years of experience and the science behind treatments, but also the personal dedication to client wellbeing.
• •Focus on "Confident Beauty": Consistently link skincare and treatments back to the core value of building client confidence. Use empowering language that speaks to inner and outer radiance.
• •Showcase Real Results & Testimonials: Let satisfied clients speak for the brand. Incorporate genuine testimonials that highlight the effectiveness of treatments and the positive experience at the spa.
• •Maintain a Luxurious yet Accessible Feel: Use descriptive language that evokes a sense of luxury and quality (e.g., "radiant," "glow," "rejuvenate," "sanctuary") while ensuring the overall message remains welcoming and the services feel attainable.
• •Be Specific and Informative: Clearly explain the benefits of different treatments and products. Educate the audience about ingredients and techniques, reinforcing the brand's knowledge and commitment to effective solutions.

Social Perception

Trusted Experts, High-Quality Service Provider, A Worthwhile Investment, A place for relaxation and rejuvenation

Copy Examples

• •Headline: Rediscover Your Radiance. Experience the Onyx Glow. Body: At Onyx Skin + Body, we believe beauty is confidence. For over 25 years, Kimberly Dallas has blended expertise with passion, offering personalized treatments and effective, ethically sourced skincare. Step into our Los Gatos spa and leave feeling renewed, confident, and glowing. Book your journey to radiant skin today. Call to Action: Schedule Your Transformation.
• •Headline: More Than a Facial, It's a Confidence Boost. Body: "Kimberly has taken excellent care of my face... I feel I look better in my 50's than my 40's because of her." – [Client Name, if permissible, otherwise "A Happy Client"]. Our bespoke treatments are designed to deliver visible results, enhancing your natural beauty and empowering you from within. Call to Action: Discover Your Best Skin.
• •Headline: The Science of Beauty, The Art of Care. Body: Leveraging advanced skincare like G.M. Collin and decades of expertise, Onyx Skin + Body offers treatments that are as effective as they are luxurious. From anti-aging solutions to acne and brightening therapies, experience the difference that knowledgeable, attentive care makes. Call to Action: Explore Our Services.
• •Headline: Your Sanctuary for Skin Wellness in Los Gatos. Body: Escape to Onyx Skin + Body, where personalized care meets a peaceful, immersive environment. We're dedicated to your skin's health and your overall wellbeing, offering approachable wellness that leaves you feeling refreshed and revitalized. Call to Action: Visit Our Spa.
• •Headline: Invest in Your Skin. Invest in Your Confidence. Body: With a commitment to well-made, effective products and treatments that address your unique skin needs, Onyx Skin + Body is your partner in achieving lasting skin health and a newfound sense of confidence. Because when you feel good, you glow. Call to Action: Shop Our Curated Skincare.