Brand Tone

artisanal, sophisticated, and adventurous

Brand Values

• •Artisanal Quality & Craftsmanship
• •Innovation & Uniqueness
• •Visual Appeal
• •Customer Experience & Connection
• •Sustainability (emerging)

Best Practices

• •Emphasize Craftsmanship: Always use words like "handcrafted," "artisanal," "small-batch," and "meticulously created" to reinforce the quality and care put into each chocolate.
• •Highlight Unique Flavors: Continuously showcase the global inspirations and unusual flavor pairings that set ONYX apart. Use descriptive and evocative language to describe these tastes (e.g., "a whisper of exotic spice," "a burst of tropical sunshine").
• •Maintain Visual Elegance: Ensure all visual content (photos, videos) is high-quality, reflecting the beauty and artistry of the chocolates. The copy should complement this elegance.
• •Share the Passion: Let the voice of the chocolatier and the story behind the creations come through. Enthusiasm for unique ingredients and the chocolate-making process is contagious.
• •Engage with Adventurous Customers: Speak directly to a customer base that appreciates novelty and is eager to try new things. Use language that invites curiosity and a sense of discovery.

Social Perception

Customers and the public generally perceive ONYX Chocolates as a provider of high-quality, beautiful, and uniquely flavored artisanal chocolates. They are seen as a go-to for special gifts and for those seeking an adventurous chocolate experience. The flavor profiles are often described as a delightful surprise and a departure from conventional chocolates. The brand is recognized for its creativity and the passion of its owner/chocolatier.

Copy Examples

• •Journey through a world of flavor. Our handcrafted bonbons are a canvas of global inspiration, each bite a new discovery. #OnyxChocolates #ArtisanalChocolate #TasteTheAdventure
• •More than just chocolate, it's an experience. Discover edible art, meticulously crafted in Toronto with unique flavours that tell a story. #OnyxChocolates #HandcraftedPerfection #UniqueFlavours
• •From Thai Tea to Dragon Fruit & Black Sesame, our chocolates are a bold exploration of taste. Dare to indulge your senses? #OnyxChocolates #AdventurousEats #TorontoChocolatier
• •The perfect gift for the discerning palate. Surprise them with a box of ONYX Chocolates – where beauty, craftsmanship, and extraordinary flavour meet. #OnyxChocolates #LuxuryGift #ChocolateArt
• •Handmade with love, inspired by the world. Support local and treat yourself to a symphony of unique tastes. #OnyxChocolates #ShopLocalToronto #SmallBatchChocolate