Brand Tone

Passionate, Enthusiastic, Informative, Educational, Approachable, Friendly, Trustworthy, Authentic

Brand Values

• •Passion for Korean Culture & Skincare
• •Quality Products
• •Customer Education & Empowerment
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Emphasize Daniela's authentic voice to create a consistent and personal brand experience.
• •Highlight the brand's expertise and care in selecting Korean skincare products.
• •Actively seek and acknowledge customer feedback and reviews to demonstrate that the brand is responsive and values its customers' opinions.
• •Maintain an informative and educational approach in all communications to empower customers with knowledge about Korean skincare.
• •Infuse passion and enthusiasm for Korean culture and skincare in all content to connect with customers on a deeper level.

Social Perception

A dedicated, specialist K-beauty e-tailer in Italy, perceived as personal and driven by a genuine enthusiast. Trusted for its education and detailed product information, fostering a community around Korean skincare.

Copy Examples

• •Discover the best Korean skincare brands, hand-picked with love by Daniela! ✨ Fast shipping within Italy in 24/48 hours. Let us help you achieve your dream skin! #kbeautyitalia #skincarecoreana
• •New blog post alert! 🚨 Learn how to identify your skin type and build the perfect K-beauty routine. Link in bio! #koreanskincare #skincaretips
• •Black Friday is here! 🎉 Get amazing deals on your favorite Korean beauty products. Don't miss out! #blackfriday #kbeauty
• •Reading your reviews makes our day! ❤️ Thank you for your support and trust in Onni Style. We're so happy to be part of your skincare journey!
• •Dreaming of Korea! 🇰🇷 Sharing my passion for K-beauty with all of you. Stay tuned for more skincare secrets! #kbeautylover #koreanbeauty