Tono de Marca

Passionate, Artisanal & Craft-focused, Ethical & Transparent, Knowledgeable & Informative, Authentic & Down-to-earth, Quality-driven, Warm & Welcoming

Valores de Marca

• •Quality Craftsmanship
• •Ethical Sourcing
• •Authenticity
• •Education & Sharing
• •Community & Local Connection
• •Natural Ingredients
• •Sensory Experience

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., passionate, ethical, informative), along with "do's and don'ts" and examples. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Instead of just describing the chocolate, explain *why* you choose certain beans, *why* the bean-to-bar process matters, and *why* ethical sourcing is central to your mission. This naturally infuses passion and values.
• •Use Storytelling: Share the stories behind your cacao origins, the farmers, your chocolate-making process, and your own journey. Stories create connection and convey authenticity.
• •Be Specific and Sensory: Use descriptive language that appeals to the senses (taste, smell, texture) and provides specific details about origins and flavour notes. This reinforces the artisanal quality and your expertise.
• •Maintain Consistency Across All Channels: Ensure your website copy, social media posts, email newsletters, product packaging, and even in-store communication all reflect the same core tone and values. Regularly review content to check for alignment.

Percepción Social

Positive, Specialist/Niche, Trustworthy, A Treat/Luxury Item, Educational, Local Gem

Ejemplos de Copy

• •Discover the journey from bean to bar. At Rye Chocolates, we meticulously craft small-batch chocolate, celebrating the unique flavours of ethically sourced cacao. Taste the passion in every bite.
• •Fresh from our workshop! ✨ Our new [Cacao Origin] bar is a testament to the incredible beans from [Farm/Region]. Expect notes of [Flavour 1] and [Flavour 2], a true expression of its terroir. We can't wait for you to try it. #RyeChocolates #BeanToBar #EthicalChocolate #SmallBatch #CraftChocolate #[CacaoOrigin]
• •Handcrafted in Rye from transparently traded Maya Mountain Belize cacao, this 70% dark bar unveils deep notes of fig and toasted almond. We minimally process our beans to let their true character shine. Ingredients: Cacao beans, unrefined cane sugar, cocoa butter.
• •Ever wondered how chocolate is truly made? Join our Bean to Bar workshop and immerse yourself in the journey from raw cacao to finished bar. Our founders will guide you through the process, sharing their passion and knowledge. Limited spots available – book your experience!
• •It started with a simple love for real chocolate. We travelled, we tasted, we learned. And we discovered that the most incredible flavours come from beans treated with respect – for the farmers and the land. That’s why Rye Chocolates was born: to share the pure, unadulterated joy of bean-to-bar chocolate, made right here in East Sussex.