Brand Tone

Helpful and Customer-Oriented, Value-Driven and Accessible, Straightforward and Informative, Friendly and Approachable

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Convenience
• •Australian Owned
• •Transparency

Best Practices

• •Prioritize Value and Clarity: Always highlight the benefit to the customer, focusing on quality for the price and making information easy to understand. Avoid overly technical jargon.
• •Maintain a Helpful and Approachable Voice: Use contractions (e.g., "you'll," "we're") and address the customer directly ("Your Home," "Let us help you"). Ensure customer service language is consistently empathetic and solution-oriented.
• •Emphasize Convenience: Regularly remind customers of benefits like free shipping (where applicable), fast dispatch, tracking, and flexible payment options ("buy now pay later").
• •Be Authentic and Relatable: Lean into the "Australian family-run business" aspect where appropriate to build trust and a personal connection. Avoid overly corporate or impersonal language.
• •Ensure Consistency Across Platforms: The tone used on the website (product descriptions, About Us) should be mirrored in social media posts, email marketing, and customer service interactions to build a cohesive brand identity.

Social Perception

Generally Positive for Value and Service. Areas for Improvement: Some customers have experienced issues with product assembly, items not meeting specific expectations (e.g. size of a children's toy), or occasional quality concerns (e.g., remote control). Limited Broad Public Awareness.

Copy Examples

• •Headline: Refresh Your Space, Not Your Wallet! Body: Discover stylish furniture and homewares at prices you’ll love. Quality finds for every room, delivered free to most of Australia. At Home & Living, creating your dream home just got easier (and more affordable!). Shop now, pay later with Afterpay & Zip!
• •Headline: Your Home, Your Style, Our Promise. Body: We're a Melbourne-based family business bringing you quality homewares without the big store price tag. From cozy sofas to chic décor, find everything you need with detailed descriptions and friendly support. Enjoy fast, free shipping on most orders!
• •Headline: Smart Home Shopping Starts Here. Body: Why pay more? Get the looks you love for less. We focus on great products and everyday low prices, so you can furnish your home with confidence. Questions? Our chat, Messenger, and phone support are here for you!
• •Headline: Unbox Happiness: Quality Home Essentials Delivered. Body: Imagine your perfect living space. Now, let us help you build it. With a huge range of furniture and décor, quick dispatch, and easy 'buy now, pay later' options, your home upgrade is just a click away.
• •Headline: Melbourne's Secret to Affordable Style. Body: Shhh... want in on stylish home furnishings that don't break the bank? As a local family business, we're committed to bringing you the best value on everything from beds to blenders. Explore our collections and enjoy the Home & Living difference.