Brand Tone

Aspirational, empowering, professional, and informative.

Brand Values

• •Empowerment
• •Innovation & Quality
• •Customer-Centricity
• •Self-Care & Confidence

Best Practices

• •Maintain an Empowering Voice: All copy, from product descriptions to social media captions, should aim to uplift and inspire confidence in the customer. Use active, positive language.
• •Highlight the "Why" Behind the "What": Instead of just listing product features (the "what"), focus on the benefits and feelings they unlock (the "why"). For example, instead of "high-frequency vibrations," use "a rejuvenating massage that firms and lifts."
• •Bridge the Gap Between Technology and Beauty: Clearly explain how the technology in each product leads to tangible beauty results. Avoid overly technical jargon, but emphasize the innovative aspect to build credibility.
• •Develop a Social Media Presence: To build social proof and a community around the brand, creating dedicated social media channels for the beauty products is essential. This will also provide a platform for user-generated content and direct customer feedback.
• •Leverage Customer Testimonials for the Beauty Products: Actively seek and showcase reviews and testimonials specifically for the skincare devices. Authentic social proof is crucial for building trust, especially for a brand with a limited digital footprint.

Social Perception

Direct social perception for the beauty brand is difficult to measure due to limited online presence. However, the underlying B2B customer service operations are perceived as competent and trustworthy, which suggests an indirect perception of quality and reliability for its consumer-facing brand.

Copy Examples

• •Why just dream of flawless skin when you can hold the key in your hand? ✨ Our 5-in-1 Skincare Wand is your new at-home facialist, combining five powerful treatments to lift, sculpt, and rejuvenate. Unlock your skin's true potential. #OniallyBeauty #SkincareTech #GlowUp
• •Tired of the endless cycle of shaving and waxing? Embrace the freedom of silky-smooth skin with our IPL Laser Hair Removal Handset. Long-lasting results from the comfort of your home. Confidence has never been this simple. Shop now and save 20%!
• •Reveal the radiant skin that lies beneath. Our Ultrasonic Face Scrubber gently exfoliates and deeply cleanses, lifting away dirt, oil, and impurities that dull your natural glow. It ’s not just a cleanser; it ’s a renewal of your skin ’s confidence.
• •Your Weekly Glow-Up is Here ✨
• •Technology-Infused Beauty. Confidence-Driven Results.