Brand Tone

Value-Oriented, Straightforward, UK-Centric, Friendly, Enthusiastic

Brand Values

• •Affordability/Value for Money
• •Quality within Reach
• •Variety and Choice
• •Supporting Smokers to Switch
• •UK Made
• •Customer Satisfaction

Best Practices

• •Always Emphasize Value: The £1 price point is your strongest unique selling proposition. Weave it into messaging naturally and frequently. Use phrases like "just £1," "incredible value," "affordable quality."
• •Keep it Clear and Simple: Avoid jargon where possible. If technical terms are necessary (like PG/VG ratios), explain them briefly or link to a guide. The language should be accessible to both new and experienced vapers.
• •Highlight "UK Made": This is a mark of quality and trust for many consumers. Mention it in product descriptions, about sections, and relevant social media posts.
• •Focus on Flavour and Choice (within the value context): While the price is key, people buy for the experience. Describe flavours appealingly but realistically – don't over-promise complexity if the brand is about good, straightforward tastes. Emphasize the breadth of the range.
• •Be Encouraging and Supportive: Especially when addressing those looking to switch from smoking. Use positive language that empowers them to make a change with an affordable, quality option. Maintain a friendly, approachable tone in customer service and social interactions.

Social Perception

Positive for Value, Good Flavors for the Price, Reliable Supplier, Trustworthy (for budget e-liquids), Helpful for Quitting Smoking

Copy Examples

• •Headline: Your Favourite Vape Flavours, Still Just £1. UK Made Quality You Can Trust. Body: Why pay more? At One Eliquids, we believe everyone deserves a great vaping experience without breaking the bank. Explore dozens of delicious e-liquids, all made right here in the UK in our certified ISO lab. From fruity bursts to classic tobacco, find your perfect puff for just one pound!
• •Headline: Make the Switch & Save! Quality E-Liquids from £1. Body: Thinking of moving from smoking to vaping? We make it easy and affordable. Our wide range of nicotine strengths and simple, satisfying flavours are perfect for starting your journey. UK-made, great taste, and incredible value – that's the One Eliquids promise.
• •Headline: Stock Up & Smile! Your All-Day Vape Doesn't Need to Cost a Fortune. Body: Love vaping? Love saving? You're in the right place! One Eliquids offers a huge selection of 10ml e-liquids for just £1 each. Plus, check out our Nic Salts and Shortfills for even more great value. Quality ingredients, made in Britain.
• •Headline: Real Flavours, Real Value. That's One Eliquids. Body: No fancy frills, just fantastic flavour at a price you'll love. We're proud to produce all our e-liquids in the UK, ensuring you get a consistently great vape every time. What flavour will you try today for just £1?
• •Headline (Social Media Post): What's your go-to £1 flavour from One Eliquids? 👇 Tell us below! #OneEliquids #UKVape #PoundEliquid #VapeCommunity #AffordableVaping Body: We love hearing from our community! Whether it's our classic Menthol, fruity Mango, or rich Tobacco, share your top pick. All our e-liquids are proudly UK made and always just £1.