Brand Tone

Authentic & Story-driven, Appreciative & Respectful, Warm & Inviting, Quality-conscious & Trustworthy, Slightly Bohemian & Artistic

Brand Values

• •Craftsmanship & Tradition
• •Authenticity & Uniqueness
• •Sustainability & Ethical Practices
• •Cultural Bridging
• •Quality
• •Customer Connection & Service

Best Practices

• •Emphasize Storytelling: Always weave in the narrative of Indian craftsmanship, the origin of the pieces, or the family's passion. Use phrases like 'tells stories of timeless art,' 'pieces that have a story to tell.'
• •Highlight Authenticity and Uniqueness: Use words like 'handcrafted,' 'artisanal,' 'one-of-a-kind,' 'unicums,' 'unique charm' to reinforce the special nature of the products.
• •Maintain a Warm and Respectful Voice: Reflect the brand's appreciation for Indian culture and its artisans. Use inviting and positive language that speaks of 'joy, beauty, and a sense of global unity.'
• •Clearly Communicate Quality and Sustainability: Integrate keywords related to durable materials (e.g., 'solid wood,' 'teak,' 'mango wood'), sustainable practices, and the direct quality control the brand undertakes.
• •Balance Artistry with Practicality: While focusing on the beauty and cultural heritage, also ensure product descriptions clearly outline functionality, dimensions, and materials to meet customer needs for information and build trust.

Social Perception

Positive Customer Experiences, Appreciation for Aesthetics, Trust in a Family Business, Valued for Quality and Uniqueness

Copy Examples

• •Headline: Bring Home a Story. Discover Handcrafted Indian Furniture. Body: More than just furniture, each Om Home & Garden piece is a chapter from India's rich artisanal legacy. Crafted with passion in Rajasthan, designed to bring warmth and soul to your European home. Explore unique treasures that speak your language. Call to Action: Find Your Story
• •Headline: Where Ancient Craft Meets Modern Living. The Rustic Minimalism Collection. Body: Experience the serene beauty of our new Rustic Minimalism series. Sustainably sourced wood, timeless Indian craftsmanship, and clean lines converge to create pieces that are both statement and sanctuary. Call to Action: Discover Rustic Minimalism
• •Headline: Crafted by Hand, Chosen by Heart. Body: Our founder, Jenny, personally selects each piece in India, ensuring it embodies the spirit of Om Home & Garden – authentic, beautiful, and made with integrity. We believe in furniture that's not just built, but brought to life. Call to Action: Meet Our Artisanal Collection
• •Headline: The Soul of India, Delivered to Your Doorstep. Body: From the vibrant workshops of Rajasthan to the heart of your home in Europe, we bridge worlds. Experience the beauty of sustainable, handcrafted furniture with the assurance of German quality standards and dedicated personal service. Call to Action: Explore Global Deliveries
• •Headline: More Than Decor, It's a Connection. Body: At Om Home & Garden, we're passionate about sharing the vibrant culture and timeless artistry of India. Each unique cabinet, intricate panel, and solid wood table is a testament to generations of skill, waiting to become part of your home's narrative. Call to Action: Shop Unique Home Decor