Brand Tone

Friendly and Approachable, Authentic and Passionate, Customer-Centric and Supportive, Community-Oriented

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Quality
• •Cultural Connection
• •Reliability

Best Practices

• •Prioritize Authenticity: Always highlight the genuine origin and nature of the products. Use words that evoke a sense of tradition and real flavour.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend or a valued member of your community. Use welcoming language and be approachable.
• •Emphasize Customer Care: Regularly include phrases that show you value your customers and are there to support them (e.g., "We're here to help," "Your satisfaction is our priority").
• •Connect with Cultural Nostalgia (where appropriate): For specific audiences (e.g., Brazilian expats), tap into the emotional connection of "home" and familiar tastes.
• •Be Informative and Helpful: Clearly describe products, explain their uses or cultural significance if relevant, and make the shopping and delivery process transparent and easy.

Social Perception

Positive, Trusted Source for Authentic Goods, Helpful and Caring, A "Taste of Home"

Copy Examples

• •Headline: Taste the Tradition. Authentic Flavours from Around the World, Delivered to Your UK Kitchen. Body: Missing those special ingredients from home? Or perhaps you're ready to explore a world of new tastes? O Mercadin brings you the best, carefully selected international foods, from the heart of Brazil to the vibrant markets of Spain and Italy. Real ingredients, real flavour, real joy. Call to Action: Shop Your Favourites Now!
• •Headline: More Than an Online Store, We're Your Connection to Home. Body: At O Mercadin, we know food is about memories, comfort, and connection. That's why we're passionate about sourcing the authentic products you love, from pão de queijo that tastes just right, to that specific brand of coffee you can't do without. Need help finding something? Our friendly team is always here for you! Call to Action: Discover a World of Flavours!
• •Headline: Bringing a Little Sunshine to Your UK Table. Body: From Brazilian BBQ essentials to Portuguese pastries and Italian pasta, O Mercadin is your family-run source for authentic international groceries. We're dedicated to great service and sharing the food cultures we love. What will you discover today? Call to Action: Explore Our Aisles!
• •Social Media Post (with an image of a popular Brazilian product): Text: That Friday feeling just got a whole lot tastier! 😉 Stock up on your Brazilian favourites like [Product Name] and bring a taste of home to your weekend. What's your go-to comfort food from O Mercadin? Let us know below! 👇 #OmercadinUK #LojaBrasileira #AuthenticFood #UKFoodies #TasteOfHome
• •Email Subject Line: A Special Treat from Our Mercadin to Yours! Body: Hello [Customer Name], We're so glad to have you as part of the O Mercadin family! We love bringing authentic tastes from around the world right to your doorstep. As a thank you for being a valued customer, here's a [discount/offer] on your next order. We're always here to help you find those special items that make your meals memorable. Call to Action: Claim Your Treat!