Brand Tone

Knowledgeable & Authoritative, Passionate & Obsessed, Caring & Empathetic, Authentic & Genuine, Positive & Uplifting, Community-Focused

Brand Values

• •Efficacy & Science-Backed Formulas
• •Quality Ingredients
• •Holistic Well-being
• •Sustainability & Planetary Health
• •Education & Empowerment
• •Community & People
• •Authenticity & Integrity
• •Innovation

Best Practices

• •Lead with Empathy and Understanding: Start by acknowledging the customer's health aspirations or challenges. Use language that shows you understand their journey (e.g., "Tired of feeling sluggish?", "Ready to embrace vibrant energy?").
• •Back Claims with Science (and Heart): While highlighting the research and quality ingredients, always connect these back to the human benefit and the brand's passion for well-being. Instead of just "Contains 50 Billion CFU," explain "Our potent 50 Billion CFU probiotic is designed to..."
• •Maintain an Uplifting and Empowering Voice: Use positive language and active verbs. Focus on solutions and the potential for positive change. Phrases like "Unlock your potential," "Discover the difference," "Love how you feel" reinforce this.
• •Be Genuinely Transparent: Clearly communicate about ingredients, sourcing, and the "why" behind your products. If addressing a complex topic, break it down in an accessible way, embodying the value of education.
• •Incorporate Your Values Naturally: Weave in references to sustainability, B Corp status, community focus, and your history where relevant and authentic, rather than forcing them into every piece of copy. Let these values subtly reinforce the brand's integrity.

Social Perception

Trusted Quality, Reliable for Specific Needs, Ethical and Responsible, Knowledgeable Resource, Occasional Stock Issues, General Skepticism (Industry-wide)

Copy Examples

• •Headline: Your Journey to Genuine Well-being Starts Within. Body: At Genuine Health, we're obsessed with one thing: helping you feel your absolute best. Our science-backed formulas, crafted with the purest natural ingredients, nourish your body from the inside out. Discover the freedom of genuine health.
• •Headline: More Than Just Supplements. It's a Commitment to You and Our Planet. Body: We believe true health encompasses a vibrant life and a thriving planet. As a certified B Corp, every high-quality, research-proven supplement we create is a step towards a healthier you and a more sustainable world.
• •Headline: Unlock Your Body's Potential. Science-Powered, Nature-Derived. Body: Tired of guesswork? Genuine Health delivers targeted nutrition, informed by scientific research and real feedback from people like you. Experience improved energy, sharper focus, and a happier gut. It's not just possible; it's Genuine Health.
• •Headline: Gut Feeling? Listen to It. Nourish it with Advanced Gut Health. Body: Your gut health is central to your overall vitality. Our Advanced Gut Health probiotics are expertly formulated with diverse strains to support digestion, immunity, and even mood. Feel the genuine difference.
• •Headline: From Our Family to Yours: Pure, Potent, Proven Nutrition. Body: For over 30 years, Genuine Health has been a pioneer in natural health, born from a passion to genuinely improve lives. We meticulously source our ingredients and rigorously test our formulas, so you can trust what you're putting into your body. Welcome to the Genuine Health family.