Brand Tone

Sophisticated & Elegant, Confident & Empowering, Minimalist & Purposeful, Accessible Quality.

Brand Values

• •Mindfulness/Focus
• •Quality Craftsmanship
• •Timeless Design & Style
• •Simplicity & Clarity
• •Empowerment
• •Durability & Practicality

Best Practices

• •Prioritize "Mindful" Language: Consistently weave in words and phrases that evoke focus, presence, clarity, and the intentional use of time (e.g., "undistracted," "intentional," "present moment," "clear focus").
• •Highlight Precision Craftsmanship: Emphasize the quality of materials (sapphire crystal, stainless steel) and meticulous design.
• •Focus on Benefits, Not Just Features: Connect features to the user's experience of mindfulness and empowerment.
• •Emphasize Durability and Style: Reflect the balance of durability and minimalist design that is presented in the brand.
• •Showcase Accessible Quality: Frame sophistication as attainable, emphasizing value for the price.

Social Perception

A brand that embodies sophistication, mindfulness, and accessible quality; a provider of timepieces that promote focus and clarity in a distracting world.

Copy Examples

• •Ombra Phantom Blaze: Precision without the noise.
• •Empowering your every moment with precision.
• •Sleek, bold design for those who value sophistication and simplicity.
• •Mindful Functionality – no distractions, just precise timekeeping.
• •Ombra Wristwear: Where style meets purpose.