Brand Tone

Luxurious & Sophisticated, Scientific & Efficacious, Clean & Ethical, Approachable Authority, Glowing & Radiant

Brand Values

• •Heritage & Legacy
• •Quality & Efficacy
• •Clean & Conscious Beauty
• •Innovation
• •Universality/Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., sophisticated, knowledgeable, serene, inspiring), approved vocabulary, and a "do-not-use" list. Ensure it reflects the core values of heritage, efficacy, and clean luxury.
• •Prioritize "Show, Don't Just Tell": Instead of simply stating "our products are luxurious," describe the sensory experience, the texture, the sustainably sourced rare ingredients, or the clinically proven results that *demonstrate* luxury and efficacy.
• •Educate with Elegance: When discussing scientific backing or complex ingredients (like plant-based retinols or peptides), explain their benefits in a way that is understandable yet maintains a sophisticated and authoritative tone. Avoid overly technical jargon unless clearly defined for the audience.
• •Weave in the Heritage Story: Subtly incorporate the brand's rich French pharmaceutical legacy into narratives where appropriate. This reinforces authenticity, tradition, and deep-rooted expertise without overdoing it.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media captions, email marketing, press releases, and even customer service interactions. Regular audits can help maintain this.

Social Perception

Highly Positive among Users, Endorsed by Beauty Experts & Media, Aspirational & Premium, Trusted for Clean and Effective Solutions

Copy Examples

• •Headline: Unlock Your Skin's Radiance. Discover Olivier Midy. Body: Rooted in a 300-year French apothecary legacy, Olivier Midy blends potent, plant-based actives with clinical precision. Experience transformative skincare for a visibly luminous, healthy complexion. Clean. Proven. Timeless.
• •Social Media Post (Image: Luxurious flat lay of products): Elevate your ritual. Olivier Midy's award-winning skincare, where heritage meets innovation. Pure, potent botanicals deliver the glow you deserve. #OlivierMidy #LuxurySkincare #CleanBeauty #FrenchSkincare #RadiantSkin
• •Product Description Snippet (for Éclat Midy): Indulge in Éclat Midy, our iconic anti-aging face oil. A potent elixir of 18 seed oils and powerful antioxidants, it deeply nourishes, visibly firms, and imparts an unparalleled youthful glow. Experience the Midy touch – where science and nature create luminous skin.
• •Email Subject Line: Reveal Your Best Skin Yet with Olivier Midy Email Body Preview: Tired of compromising between clean ingredients and visible results? Olivier Midy offers the pinnacle of plant-based, clinical skincare, trusted by beauty editors and loved by discerning clients.
• •Ad Copy for a Retargeting Campaign: Still dreaming of that Olivier Midy glow? Revisit the collection that blends centuries of French expertise with cutting-edge clean science. Your journey to radiant, revitalized skin is just a click away. Shop now and experience the difference.