Brand Tone

Conscious & Responsible, Approachable & Inclusive, Authentic & Transparent, Passionate & Purpose-Driven, Stylish & Confident, Educational & Informative

Brand Values

• •Sustainability
• •Ethical Production
• •Transparency
• •Quality & Durability
• •Inclusivity
• •Comfort
• •Accessibility/Affordability (within sustainable market)
• •Customer-Centricity

Best Practices

• •Prioritize Purpose: Always lead with the "why." Remind the audience of the brand's commitment to sustainability and ethical practices in a genuine, not preachy, way. This reinforces the core values with every message.
• •Embrace Authenticity & Transparency: Use clear, honest language. Don't shy away from talking about the journey of sustainability (including challenges). This builds trust and resonates with conscious consumers.
• •Speak Inclusively & Approachably: Use welcoming language that appeals to a broad audience. Highlight how the brand caters to different body types and lifestyles, making everyone feel seen and valued.
• •Balance Information with Inspiration: Educate about the benefits of sustainable choices and the brand's specific efforts, but also inspire with how the clothing makes the wearer look and feel – stylish, confident, and comfortable.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product description, a social media post, or an email newsletter, ensure the tone remains consistent—conscious, approachable, authentic, passionate, and stylishly confident. Create a simple brand voice guide for all content creators.

Social Perception

Positive & Respected, Trustworthy, High Quality & Comfortable, Eco-Conscious Choice, Stylish & Modern, Accessible Sustainability

Copy Examples

• •Headline: Wear the Change. Feel the Difference. Body: Our denim isn't just made; it's mindfully crafted. From recycled fibers to responsible factories, every pair of Oliver Logan jeans is a step towards a cleaner planet and a more conscious closet. Experience style that speaks volumes about your values. #MyOliverLogan #SustainableDenim
• •Headline: Denim for Every Story. Sustainably Woven. Body: Your life is unique, your denim should be too. We create comfortable, timeless jeans designed in Los Angeles for every body and every journey. Made with love for you, and respect for Mother Earth. Discover your perfect fit, ethically.
• •Headline: Real Comfort. Real Impact. Real Denim. Body: Tired of choosing between looking good, feeling good, and doing good? At Oliver Logan, we believe you deserve it all. Our super-soft, eco-friendly denim is made to live in, proving that sustainable style is always in season. Join us in making a difference, one conscious choice at a time.
• •Headline: Transparency You Can Wear. Body: We're not just making jeans; we're building a better future. We openly share our sustainable practices, from the recycled cotton we use to the water we save. Feel good knowing exactly what you're wearing and the positive impact you're making. #EthicalFashion #OliverLoganLA
• •Headline: Los Angeles Crafted. Planet Approved. Body: Inspired by the effortless cool of LA, designed with the Earth in mind. Oliver Logan brings you premium, sustainable denim that’s built to last. Quality you can feel, ethics you can trust, and style that’s undeniably you.