Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Trendy & Fashion-Forward, Personal & Intimate, Resilient & Adaptive, Slightly Playful/Cheeky

Brand Values

• •Individuality & Uniqueness
• •Quality & Curation
• •Customer Connection & Service
• •Passion for Fashion
• •Adaptability & Resilience
• •Exclusivity

Best Practices

• •Speak Like a Passionate Friend: Use enthusiastic, warm, and approachable language. Imagine you're sharing an exciting fashion find with a stylish friend.
• •Highlight Uniqueness and Exclusivity: Consistently emphasize what makes the products and the shopping experience special – the emerging designers, limited quantities, and curated collections.
• •Tell the Story: Weave in elements of the brand's journey, Stacey's passion, the NYC heritage, and the resilience shown, to build a deeper connection.
• •Encourage Interaction & Build Community: Use questions, calls-to-action (like DMing or commenting), and a friendly tone to foster engagement and make customers feel part of the O&B family.
• •Stay Current but Authentic: Reflect current trends and styles, but always through the authentic lens of the brand's curated, quality-focused approach. Avoid overly slangy or fleeting internet speak that doesn't align with the slightly more sophisticated (yet still fun) vibe.

Social Perception

Trusted Style Source, Personal & Caring, Fashion-Forward & Trendy, Community-Oriented, Aspirational yet Accessible

Copy Examples

• •Instagram Post (New Arrival): Stop the scroll! 🛑 This just landed from [Emerging Designer Name] and we're already obsessed. Imagine turning heads at your next brunch or that 'casual' Friday that's anything but. Limited pieces, because you're one-of-a-kind. 😉 DM us 'OBSESSED' for details before she's gone! #OliveAndBettes #NewCollection #UniqueStyle #GreenwichBoutique #ShopSmall
• •Email Subject Line (Weekly New Arrivals): Your Closet Called... It Wants These Fresh Finds from O&B! ✨
• •Website Banner (Promoting Exclusivity): Dress like no one else. Discover curated collections & emerging designers you won't find in your friend's closet. New styles added daily.
• •Facebook Ad (Targeting fashion-conscious women): Tired of the same old styles? At Olive & Bette's, we hunt down unique pieces from exciting new designers and beloved brands so you can express YOUR style. From our NYC roots to our Greenwich boutique & online store, we bring passion to fashion. Explore what's new & get ready for compliments! [Link to website] #BeTheBestDressed #OliveAndBettesStyle #FashionDiscovery
• •TikTok Video Caption (Behind-the-scenes styling session): Styling up some magic today at O&B! ✨ Putting together looks that make you feel like the amazing woman you are. Want your own personalized 'Bette in a Box' or a virtual styling sesh? Let's chat! #BoutiqueLife #PersonalStylist #FashionFun #OliveAndBettes #GreenwichCT #StyleInspo