Brand Tone

approachable, knowledgeable, and passionate

Brand Values

• •Quality
• •Regionality & Terroir
• •Tradition & Innovation
• •Family & Friendship
• •Customer Experience
• •Value

Best Practices

• •Ensure all copy reflects the brand's origins, the friendship of its founders, and its commitment to quality and regionality.
• •Share your expertise in an accessible and enthusiastic way. Make customers feel informed, not intimidated.
• •Highlight not just the wine itself, but the beautiful location, the welcoming atmosphere, and the memorable moments customers can have.
• •Use genuine language that reflects the friendly and down-to-earth nature often praised in reviews.
• •Ensure that the tone of the copy aligns with the high-quality, inviting imagery used across all platforms.

Social Perception

O'Leary Walker Wines is perceived very positively by both critics and the general public. They are seen as producers of high-quality, distinctive South Australian wines. Customers appreciate the beautiful winery setting, the friendly and informative staff, and the overall experience offered. The brand is associated with a genuine passion for winemaking and a commitment to excellence.

Copy Examples

• •Two friends, one vision: crafting exceptional South Australian wines with passion, personality, and a deep respect for the land. Discover the O'Leary Walker story in every bottle.
• •Sun-drenched vineyards, award-winning wines, and a view that will take your breath away. Your Clare Valley escape starts at O'Leary Walker. Book your tasting experience today.
• •From our family to yours, experience the heart of Clare Valley. Our latest Shiraz is a testament to tradition, innovation, and the pure joy of winemaking. Cheers to that!
• •Unlock the secrets of South Australian terroir. Our winemakers meticulously select the finest grapes to create wines that tell a story of place and passion. Explore our new releases.
• •More than just wine, it's an experience. Join us at our cellar door for a guided tasting, indulge in our seasonal restaurant menu, and create lasting memories in the heart of wine country.