Brand Tone

Rebellious, Dark, Authentic, Confident, Inclusive (for its niche)

Brand Values

• •Individuality
• •Authenticity
• •Resilience
• •Non-Conformity
• •Community
• •Quality

Best Practices

• •Develop a Core Messaging Guide
• •Know Your Audience Intimately
• •Storytelling Over Selling
• •Visual and Textual Harmony
• •Authenticity Check

Social Perception

Customers perceive OLD VEGAS as a provider of high-quality, uniquely designed apparel that allows them to express their individuality. General public might perceive the brand as dark, intense, or too niche.

Copy Examples

• •Headline: They Want You To Blend In. We Dare You To Stand Out. Body: This isn't just ink on fabric. It's a statement. In a world of echoes, find your voice. OLD VEGAS: Wear your rebellion.
• •Headline: Built for the End Times. Designed for the Here and Now. Body: The system's crumbling. The noise is deafening. But you're still standing. Our latest drop is forged for survivors, for those who see the cracks and aren't afraid. Quality that endures. Designs that speak volumes.
• •Headline: Tired of the Plastic Paradise? Get Real. Body: They're selling illusions. We're crafting armor for the authentic. OLD VEGAS is for those who've walked through the fire and wear the ashes with pride. No hype. Just raw, unapologetic style.
• •Headline: Your Wardrobe Is Wallpaper. Ours Is a Manifesto. Body: Don't just get dressed. Get armed. Each OLD VEGAS piece is a declaration of independence from the bland and the boring. Join the uprising. Wear what you believe.
• •Headline: Beyond the Neon. Beyond the Noise. Find Your Signal. Body: In a world screaming for attention, our designs whisper truths to those who listen. Dark art. Real talk. Limited pieces for the few who get it. This is OLD VEGAS.