Brand Tone

Patriotic, Proud, Authentic, Genuine, Respectful, Appreciative, Direct, Unapologetic, Community-Oriented

Brand Values

• •Patriotism
• •Support for Veterans and First Responders
• •American Craftsmanship and Quality
• •Heritage and Tradition
• •Freedom and Second Amendment Support
• •Giving Back

Best Practices

• •Always Lead with Patriotism and Respect: Ensure that all copy, whether product descriptions, social media updates, or customer service interactions, reflects a deep respect for the country, its symbols, and its service members.
• •Highlight "Veteran-Owned" and "Made in USA": These are key differentiators and value propositions. Weave them naturally into product descriptions, brand storytelling, and promotional materials.
• •Use Strong, Confident Language: Avoid overly passive or hesitant phrasing. The tone should be direct, proud, and unapologetic about the brand's values, much like the spirit it aims to embody.
• •Incorporate Storytelling: Share stories of veterans, the inspiration behind products, or how the brand gives back. This reinforces authenticity and connects with the audience on an emotional level.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a tweet, an Instagram caption, a product page, or an email newsletter, the core voice – patriotic, respectful, authentic – must remain consistent to build brand recognition and trust. Regularly review content to ensure it aligns with the established tone.

Social Perception

Positive and Respected, Supporter of a Cause, Provider of Unique, Quality Gifts, Authentically American, Niche-Focused

Copy Examples

• •Forged from freedom, built by veterans. Our .50 Caliber Bottle Opener isn't just a tool, it's a tribute to American resilience. Crafted right here in the USA. Raise one for those who serve. #OldSouthernBrass #MadeInUSA #Veterans #PatriotOwned
• •Honor Their Service | Special Savings on All-American Gifts
• •Old Southern Brass: American Made. Veteran Owned. Built with Pride.
• •More than just brass. We're a veteran-founded company dedicated to crafting quality, American-made goods that honor our nation and the heroes who protect it. Every purchase supports veteran and first responder charities. That's the Old Southern Brass promise.
• •This [Holiday Name], give a gift that speaks volumes. Our collection of patriotic gear is made for those who cherish freedom and honor sacrifice. Shop Old Southern Brass – Gifts that truly represent the American spirit.