Brand Tone

Nostalgic & Proud, Premium & Quality-Conscious, Authentic & Sophisticated, Unifying & Passionate, Dynamic & Ambitious

Brand Values

• •Quality & Craftsmanship
• •Heritage & Timelessness
• •Authenticity & Legacy
• •Unity & National Pride
• •Customer Focus & Community Building
• •Excellence & Integrity

Best Practices

• •Embrace Nostalgia Authentically: Consistently use language that evokes a sense of heritage, tradition, and timelessness. Refer to 'classic' designs, 'vintage' inspiration, and the 'good old days' respectfully and genuinely, linking it to product quality and enduring style.
• •Prioritize Quality in Wording: Mirror the product's premium nature in the copy. Use adjectives that convey craftsmanship, durability, and superior feel (e.g., 'meticulously crafted,' 'heavyweight cotton,' 'enduring quality,' 'flawless fit').
• •Speak to the 'Sophisticated Supporter': Address the audience with an assumption of discerning taste. The tone should be respectful, confident, and slightly elevated, avoiding overly casual slang unless it's a specific, well-placed nostalgic reference.
• •Weave in Unity and National Pride: Connect the apparel to the collective spirit of South African support. Use inclusive language and imagery that resonates with national pride and the joy of supporting local teams and heroes.
• •Maintain a Storytelling Approach: Continue to share the brand's unique origin story and the passion behind its creation. This authenticity builds connection and reinforces the 'old school' ethos of doing things with heart and purpose. Use customer testimonials and behind-the-scenes glimpses where appropriate.

Social Perception

High Demand & Virality, Respected & Credible, Associated with Quality & Style, Nostalgic Appeal, Symbol of Support & Unity

Copy Examples

• •Headline: Back the Bokke. The Old School Way. Body: Crafted from 100% heavyweight cotton, our classic supporters' jerseys are built for unwavering passion and timeless style. Feel the heritage. Wear the pride. Shop the collection. Tags: #OldSchoolSA #SpringbokSupporter #TimelessQuality #MadeForLegends #WearYourPride
• •Headline: More Than a Jersey. It's a Legacy. Body: Remember the roar of the crowd? The thrill of the game? Old School SA brings back that golden era feeling with apparel that’s as authentic as your passion. For the sophisticated supporter, the modern patriot. Tags: #OldSchoolLegacy #VintageRugby #SouthAfricanSpirit #ClassicSportswear #ForTheModernGentleman
• •Headline: Unity Woven In. Quality Stitched Out. Body: From Stellenbosch roots to the stands across the nation, Old School SA is about bringing South Africans together. Our premium leisurewear: designed for comfort, built to last, and worn with heart. Tags: #UnitedInGreenAndGold #ProudlySA #QualityCraftsmanship #OldSchoolCool #SupportLocalSA
• •Headline: Don't Just Watch History. Wear It. Body: Inspired by the icons, crafted for today. Old School SA's vintage-inspired collection is selling out fast. Grab your piece of enduring style before it’s gone. Experience the difference. Tags: #ViralStyle #LimitedStock #OldSchoolHeritage #SAFashion #MustHaveJersey
• •Headline: The Perfect Fit for Passionate Fans. Body: Looking for that classic, comfortable jersey that feels like it was made just for you? Old School SA delivers. Meticulous detail, premium fabrics, and that unmistakable old school charm. Find your fit. Tags: #PerfectFit #PremiumComfort #RugbyReady #OldSchoolDetailing #SophisticatedSupporter