Brand Tone

Passionate & Proud, Informative & Educational, Resilient & Determined, Quality-Focused, Direct & Assuring

Brand Values

• •Freshness & Quality
• •Sustainability
• •Customer Experience
• •Heritage/Story
• •Education

Best Practices

• •Embrace the "Tide to Table" Narrative: Consistently weave the story of freshness, direct sourcing, and quality into all communications, from product descriptions to social media updates.
• •Highlight Sustainability: Regularly share insights into your sustainable farming practices. This reinforces a core value and appeals to conscious consumers.
• •Channel Hemingway's Spirit (Subtly): While not overdoing it, let the underlying themes of resilience, respect for nature, and dedication to the craft (like the old man's dedication) subtly inform the brand's voice.
• •Be Confidently Proud (but not arrogant): Express pride in the quality of your South Carolina oysters. Use confident language when describing your products and their benefits.
• •Educate and Engage: Continue to share educational content about oysters, farming, and culinary enjoyment. This builds authority and provides value beyond the product itself. Encourage interaction and share customer experiences when available.

Social Perception

Emerging & Niche, Quality Purveyor, Local Focus (with broader reach), Potential Local Concerns, Limited Public Reviews

Copy Examples

• •From our South Carolina waters, straight to your table. Experience the freshest, sustainably farmed oysters. That's the Old Man Oysters promise. #TideToTable #FreshOysters #SustainableSeafood
• •Old Man Oysters: Where dedication to quality meets the enduring spirit of the sea. Taste the tradition.
• •Don't settle for 'good enough.' Demand the best. Old Man Oysters delivers unparalleled freshness and flavor, sustainably farmed with a story in every shell. Order yours today.
• •The Freshest Catch is Calling: Discover Old Man Oysters
• •Inspired by a legacy of perseverance, our oysters are a testament to quality and sustainable farming. Each one is hand-selected, ensuring a 'Tide to Table' experience you won't forget.