Brand Tone

Trendy, energetic, individualistic, and approachable.

Brand Values

• •Individuality & Self-Expression
• •Attainability/Accessibility
• •Trend-Focused
• •Customer Experience
• •Authenticity

Best Practices

• •Stay Current and Energetic: Use vibrant, positive language that reflects 'fresh creative energy' and the 'excitement of the newest trends.'
• •Reinforce Individuality: Consistently weave in the message that there are 'no rules' in style and that fashion is a tool for personal expression. Use the #you2byou tagline where appropriate.
• •Highlight Accessibility: While showcasing trends, ensure the copy reflects the 'attainable' aspect of the fashion.
• •Be Engaging and Approachable: Mirror the friendly interaction style seen on platforms like TikTok.
• •Highlight how the products benefit *them* and empower *their* self-expression (e.g., 'help you express yourself,' 'your unique personality').

Social Perception

A brand that champions individuality, offers accessible fashion, and stays on top of trends while providing a positive and engaging customer experience.

Copy Examples

• •Where it's OK for #you2byou
• •Trendy attainable fashion & accessories. And there are no rules for that.
• •Express yourself and show the world your unique personality.
• •Seizing the excitement of new trends and bringing individual style to our offerings.
• •Greetings from LONDON, ENGLAND.