Brand Tone

Luxurious & Aspirational, Confident & Bold, Approachable & Engaging, Sensory & Evocative, Value-Oriented (Affordable Luxury)

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Customer Satisfaction
• •Longevity & Value
• •Giving Back
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., luxurious, confident, knowledgeable, evocative), "we are/we are not" statements, and a specific vocabulary list (words to use and avoid). This serves as a guide for all writers.
• •Prioritize "Show, Don't Just Tell": Instead of just saying a fragrance is "luxurious," use evocative language and sensory details to describe the ingredients, the feeling it evokes, and the experience of wearing it, as seen in their descriptions like "ethereal glow" or "nature's majesty."
• •Maintain Consistency Across Platforms, Adapt Format: While the core tone (e.g., luxurious, quality-focused) should remain, the delivery can be adapted. For instance, TikTok might use more informal language and humor while still highlighting the product's premium nature, whereas website copy might be more descriptive and formal.
• •Focus on Benefits Beyond the Product: Highlight not just the scent itself, but the confidence it inspires, the compliments it attracts ("had heads turning"), and the feeling of uniqueness it provides the wearer, alongside practical benefits like longevity and value.
• •Incorporate Brand Values Naturally: Weave in key values like craftsmanship, quality ingredients, uniqueness, and the charitable aspect into storytelling and product descriptions rather than stating them as standalone facts. For example, "Meticulously sourced and artisanally blended, each drop is a testament to our pursuit of olfactory perfection."

Social Perception

Positive: Customers generally perceive the brand very positively, frequently praising the unique and long-lasting nature of the fragrances, especially the oud scents. Purveyor of High-Quality Oils: Seen as a source for potent and authentic perfume oils that differ from mainstream alcohol-based sprays. Good Value: Despite the luxury positioning, the longevity of the product offers a sense of good value for money. Engaging and Modern (particularly through TikTok): The brand connects with users by sharing reviews and participating in trends.

Copy Examples

• •Headline: Oils & Sprays: Where Exclusivity Meets Enduring Scent. Body: Indulge in the art of pure fragrance. Our Absolute Oils are crafted for the discerning individual, offering a luxurious, long-lasting aura that’s uniquely yours. Discover your signature. #ITSMAKINGSCENTS
• •Social Media Post: Elevate your presence. One drop of our [Product Name] Oud is all it takes to command attention and leave an unforgettable impression. Experience the pinnacle of perfume oil artistry. Lasts 24 hours on skin, days on fabric.
• •Product Description Snippet (for a floral oud): Unveil your radiance with [Product Name]. A captivating dance of delicate petals and profound oud, meticulously blended to create a scent that is both timeless and boldly modern. This is more than perfume; it's an experience.
• •Email Subject: Be Unforgettable: Discover the Lasting Luxury of Oils & Sprays. Email Body Snippet: Tired of scents that fade by midday? At Oils & Sprays, we redefine fragrance with pure perfume oils that envelop you in a sophisticated embrace from dawn till dusk, and beyond. Plus, feel good knowing 10% of our profits support charitable causes.
• •Ad Copy (Short & Punchy for TikTok/Instagram Reels): Visual: Slow-motion application of oil. Text Overlay: Not just perfume. It's O&S Absolute. Voiceover/Caption: Smell unreal. Stay remembered. Link in bio for scents that make a statement. #OudPerfume #LuxuryScents #LongLastingFragrance