Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Inspiring, Creative, Helpful, Supportive, Quality-Conscious

Brand Values

• •Durability (DURABILITÉ): Promoting the creation of lasting, handmade items and valuing sustainable practices (e.g., natural fibers, repairing/making own clothes).
• •Singularity (SINGULARITÉ): Offering unique, special materials that allow crafters to create one-of-a-kind items.
• •Accessibility (ACCESSIBILITÉ): Making quality crafting supplies available to a wide audience and potentially offering a range of price points. A welcoming approach to crafters of all skill levels.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who your crafters are – their aspirations, their skill levels, their sense of humor. Use language that resonates with them, whether it's playful, encouraging, or focused on the technical aspects they appreciate.
• •Embody Your Values in Every Word: If "Singularity" is a value, highlight what makes your products unique. If "Accessibility" is key, ensure your language is inclusive and encouraging, avoiding overly technical jargon without explanation. Let your core principles shine through.
• •Be Genuinely Enthusiastic: Your passion for crafting should be contagious. Use evocative language that conveys the joy, beauty, and satisfaction of working with quality materials and creating something by hand.
• •Maintain Visual and Textual Harmony: Ensure your copy's tone aligns with your brand's visual identity. If your visuals are cozy and warm, your copy should reflect that same feeling. Consistency across all touchpoints builds trust.
• •Listen and Adapt (but Stay True): Pay attention to how your audience responds to your copy. Engage in conversations, read comments, and be open to evolving your style slightly, but always ensure it remains authentic to your core brand identity and values. Don't chase trends that don't fit "Oh Ma Bergère."

Social Perception

Customers likely perceive Oh Ma Bergère as a charming and reliable source for quality knitting and crochet supplies. The active and friendly engagement on Instagram fosters a sense of community and positions the brand as approachable and passionate about their craft. The emphasis on "vibrant and joyful pieces" and unique materials likely appeals to crafters looking for inspiration and special items. The brand aims to build a positive perception centered on quality, inspiration, and a shared love for crafting.

Copy Examples

• •Instagram Post (New Yarn Arrival): "Say hello to your next obsession! ✨ Our new collection of hand-dyed merino has just landed, bursting with colours that will make your needles dance. Which shade is calling your name to become a cozy masterpiece? #OhMaBergere #NewYarn #Knitspiration #CraftYourJoy"
• •Website Banner (Seasonal Promotion): "Spring into Creativity! 🌷 Discover fresh patterns and deliciously soft yarns to bring your handmade dreams to life. Let's make something beautiful together. Shop now at Oh Ma Bergère."
• •Facebook Ad (Workshop/Tutorial): "Unlock your inner artist! 🧶 Join our online knitting circle this month and learn to create [Specific Project, e.g., a beautiful lace shawl]. Perfect for all skill levels. At Oh Ma Bergère, we believe everyone can create. Sign up link in bio! #LearnToKnit #OhMaBergereCrafts #HandmadeCommunity"
• •Product Description (Luxury Blend Yarn): "Indulge in the exquisite softness of our Alpaca Silk DK. Each skein is a promise of pure crafting pleasure, creating garments with a beautiful drape and a gentle sheen. Because your special projects deserve the finest fibres. #OhMaBergere #LuxuryYarn #SlowFashion #MakersGonnaMake"
• •Email Newsletter Snippet (Highlighting a Value): "At Oh Ma Bergère, we choose yarns that not only feel amazing but are made to last. We believe in the joy of creating heirloom pieces, crafted with love and quality materials. Discover durable, beautiful options for your next enduring creation. #SustainableCrafting #OhMaBergereValues #QualityCounts"