Brand Tone

Sensual & Seductive, Empowering & Confident, Playful & Flirty, Chic & Sophisticated (with a Parisian touch), Approachable & Inclusive (aspirational)

Brand Values

• •Female Empowerment & Self-Confidence: The core message is that lingerie is a tool for women to feel good about themselves.
• •Attainable Luxury: Offering designs that look and feel luxurious at more accessible price points.
• •Sensuality & Intimacy: Celebrating female sexuality and the emotional intimacy lingerie can evoke.
• •Femininity & Playfulness: Designing pieces that enhance femininity in a playful and alluring way.
• •Design & Detail: Obsessive attention to detail in design to create unique and provocative pieces.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., sensual, empowering, playful, chic), including a list of "on-brand" and "off-brand" words and phrases. Share this with everyone who creates content.
• •Prioritize "Her" Empowerment: Consistently frame lingerie as something for the wearer's own confidence and pleasure, rather than solely for a partner. Use empowering language that celebrates self-love and body positivity.
• •Weave in the "Parisian Chic" Subtly: Reference the Parisian design influence and the associated feelings of sophistication and romance, but ensure it feels authentic and not forced, especially given the Miami headquarters.
• •Balance Sensuality with Inclusivity: While the tone is inherently sensual, ensure copy is welcoming and speaks to a diverse range of women. Showcase this through inclusive language and by highlighting features that cater to different body types (where genuinely applicable).
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media captions, email marketing, product descriptions, and ad copy is harmonious. Regularly review content to check for consistency.

Social Perception

Customers looking for "sexy" and "affordable" lingerie are drawn to the brand. There's an appreciation for the aesthetic, which often appears more high-end than the price suggests. However, perceptions of quality and fit are inconsistent. Some find items comfortable and well-made for the price, while others report issues with materials, construction, and sizing, sometimes describing items as "costume-grade." The brand is seen as a mid-range performer in the lingerie market. The "Parisian" branding adds an element of allure, though the company is US-based. While the brand promotes body positivity and offers plus sizes, some feedback indicates limitations in the true range and representation of "perfect plus" models. The return policy is a point of contention for direct website purchases.

Copy Examples

• •Headline: Unleash Your Inner Parisian. Confidence Woven In Every Stitch. Body: Discover Oh La La Cheri – where decadent lace and alluring designs meet attainable luxury. Feel empowered, feel irresistible. Because you deserve it. #OhLaLaCheri #ConfidenceIsSexy
• •Instagram Caption (with a picture of a diverse group of women in lingerie): Own your allure. ✨ Our latest collection is designed for every woman to embrace her unique radiance and feel undeniably confident. It’s not just lingerie; it’s a love letter to yourself. #EmbraceYourSexy #OhLaLaCheriForAll
• •Product Description (for a lace teddy): Whispers of Parisian nights are captured in our [Product Name] Teddy. Crafted from the most delicate eyelash lace with provocative cut-outs, it’s designed to ignite the senses and celebrate your silhouette. Dare to feel desired. #SeductiveStyle #LingerieLove
• •Email Subject Line: That Oh La La Feeling… Starts With You. Email Body Snippet: Indulge in the sensation of Oh La La Cheri. From romantic babydolls to daring bodysuits, find the piece that speaks to your confidence and enhances your every curve. Luxury you can embrace, every day.
• •Facebook Ad Copy: Stop scrolling, start seducing. 🔥 Oh La La Cheri brings you exquisitely designed lingerie that empowers you to feel bold and beautiful. Affordable luxury, designed in the spirit of Paris, made for you. Shop now and discover your new favorite. #OhLaLaParis #FeelEmpowered