Brand Tone

Friendly, Approachable, Enthusiastic, Cheerful, Community-Focused, Helpful and Customer-Oriented

Brand Values

• •Personalization and Uniqueness
• •Creativity and Craftsmanship
• •Quality
• •Customer Satisfaction and Joy
• •Community

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that outlines your core tone (e.g., Friendly, Enthusiastic, Helpful) and lists "Words We Use" (e.g., awesome, sparkle, unique, love, joy, crafty, personalized) and "Words We Avoid" (e.g., formal jargon, overly technical terms, negative language). Share this with anyone creating content.
• •Always Write with Your Target Customer in Mind: Picture who you're talking to – someone who appreciates creativity, personalization, and a bit of fun. Use language they would use and respond to.
• •Use Storytelling (Even in Short Captions): Briefly explain the inspiration behind a product or how it can bring joy to someone's life. This makes the brand more relatable and the products more meaningful.
• •Incorporate Emojis and Exclamations (Authentically): Use emojis and enthusiastic punctuation where appropriate to maintain the cheerful and friendly vibe, but ensure it feels natural and not forced. Don't overdo it to the point where it looks unprofessional.
• •Review and Edit for Tone Consistency: Before publishing any copy, reread it specifically to check if it aligns with the established brand tone. Ask yourself: "Does this sound like Ohh My Gifts and Things?" Regularly audit existing content to ensure it remains consistent.

Social Perception

charming and creative small business that offers a wide variety of fun, customizable, and thoughtful gift items. Customers who are part of the VIP Facebook group probably feel a stronger connection to the brand, viewing it as a source of unique finds and a community of like-minded individuals. The emphasis on "personalized" and "handcrafted" likely leads to a perception of products being more special and less mass-produced than items from larger retailers. The brand likely appeals to individuals looking for gifts with a personal touch for various occasions, or for those who enjoy crafty and unique items themselves.

Copy Examples

• •Website Banner for New Arrivals: "✨ Sparkle Alert! ✨ Our newest collection of handcrafted treasures has just landed! Get ready to 'Ohh My!' over these unique goodies, perfect for making someone's day (or your own!). Shop now and spread the joy! 💖"
• •Instagram Post for a Custom Tumbler: "Sip, sip, hooray! 🥤 Design your dream tumbler with us! From sassy quotes to adorable graphics, let's create something as unique as YOU. What will your custom tumbler say? Drop your ideas below! 👇 #OhhMyGifts #PersonalizedPerfection #CustomCreations"
• •Facebook VIP Group Announcement: "Hey VIPs! 🥰 Get ready for some exclusive fun! This week, we're giving you a sneak peek at our upcoming holiday collection AND a special discount just for our amazing group members! Who's excited?! 🎉 Let us know what you're hoping to see! 👇"
• •Email Subject Line for a Sale: "🎁 You deserve a little 'Ohh My!' treat! 🎁 Unwrap special savings inside!" * Email Body Snippet: "Life's too short for boring gifts! At Ohh My Gifts and Things, we're all about adding that extra sparkle and personal touch. And guess what? For a limited time, you can snag your favorite unique finds at a price that will make you say 'Ohh My!' even louder! Happy shopping, crafty friends!"
• •Product Description for a Personalized Keychain: "Never lose your keys (or your sparkle!) again with our adorable personalized keychains! ✨ Crafted with love and ready to be customized with your initial, a cute charm, or a special date. It's the little things that make a big smile! 😊 A perfect little 'just because' gift!"