Brand Tone

warm, friendly, approachable, and family-oriented, ethical, conscious, and transparent

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Natural Materials
• •Family-Focused & Practicality
• •Quality & Craftsmanship
• •Beauty & Joy
• •Transparency
• •Innovation
• •Fun & Playful

Best Practices

• •Embrace Warmth and Authenticity: Use a friendly, conversational, and genuine voice. Share the story behind the brand and the founder's passion. Avoid overly corporate or stiff language.
• •Highlight Ethical Foundations: Regularly and transparently communicate the commitment to fair trade, GoodWeave certification, and sustainable practices. This is a key differentiator and resonates with the target audience.
• •Focus on Family and Practicality: Speak to the needs of families – durability, washability, non-toxic materials. Use language that acknowledges the beautiful chaos of family life.
• •Showcase Beauty and Joy: Emphasize how the products contribute to a happy, beautiful, and comfortable home. Use evocative language that inspires and delights.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are consistently reflected on the website, social media posts, email marketing, and any customer interactions. This builds brand recognition and trust.

Social Perception

trustworthy and ethical brand that provides high-quality, beautiful, and practical homewares

Copy Examples

• •Instagram Post (Image: Kids playing on a colorful washable rug): "Spills? Muddy paws? Bring it on! 💪 Our washable rugs are designed for real family life – because happy homes are made for living in, not tiptoeing around. Ethically made, beautifully designed, and ready for your crew's next adventure. #OhHappyHome #FamilyFriendlyRugs #WashableRugs #EthicallyMade"
• •Facebook Ad (Carousel of different rug styles): "Dreaming of a cozier, more joyful home? ✨ Discover handcrafted rugs at Oh Happy Home that tell a story. From soft wool to easy-care cotton, each piece is ethically made by artisans we cherish. Buy once, love forever. Shop our collection today! #HomeDecor #EthicalLiving #HandmadeWithLove #OhHappyHome"
• •Website Product Description (For a new Jute Rug): "Meet our newest arrival – the soul of sustainable style. Handwoven by our incredible artisan partners in India, this natural jute rug brings warmth, texture, and a touch of earthy elegance to any space. Crafted with care for your home, and with fairness for the hands that made it. GoodWeave certified, naturally beautiful. #SustainableStyle #JuteRug #FairTradeHome #OhHappyHome"
• •Pinterest Pin (Image: A beautifully styled living room with an Oh Happy Home rug as the centerpiece): "Create your happy place, one beautiful thread at a time. Our rugs are more than just floor coverings; they're the heart of a home filled with laughter, love, and everyday moments. Designed in Australia, ethically handcrafted for lasting joy. Pin your inspiration! #InteriorDesign #HomeInspo #EthicalDecor #OhHappyHome"
• •Email Newsletter Snippet (Subject: More Than Just a Rug – It’s a Promise): "Hi [Customer Name], At Oh Happy Home, we believe that a beautiful home shouldn't come at the cost of our planet or its people. That's why every rug we design is a promise – a promise of fair wages for our talented weavers, a commitment to natural, non-toxic materials for your family, and a dedication to creating pieces you'll treasure. Bring home a story of care today. [Link to Shop] #ConsciousConsumer #MadeToLast #HappyHomeValues"