Brand Tone

Natural & Wholesome, Caring & Trustworthy, Eco-conscious & Responsible, Informative & Empowering, Friendly & Approachable

Brand Values

• •Health & Wellbeing: Promoting oral health as integral to overall wellness, using natural, toxin-free ingredients.
• •Sustainability & Environmental Responsibility: Committed to reducing plastic waste through recyclable and refillable packaging, and using ethically sourced ingredients.
• •Transparency & Authenticity: Being open about their ingredients and the founder's journey.
• •Efficacy: Providing products that deliver noticeable results in terms of teeth cleaning, whitening, and sensitivity reduction.
• •Customer-centricity: Valuing customer feedback and aiming to provide excellent service.

Best Practices

• •Lead with Values: Ensure every piece of copy subtly reflects Oh Gigi’s core values of health, sustainability, and efficacy. For example, always try to weave in the 'natural,' 'organic,' or 'eco-friendly' aspects.
• •Use Empathetic & Informative Language: Address customer concerns (like sensitivity or desire for natural products) with understanding and provide clear, benefit-driven information rather than just listing features.
• •Maintain a Positive & Uplifting Voice: Focus on the positive outcomes of using Oh Gigi products – a healthier smile, a healthier planet, feeling good about choices.
• •Keep it Clean & Simple: Just like their products, the language should be straightforward, avoiding overly technical jargon or hype. Authenticity is key.
• •Incorporate "You-focused" Storytelling: Relate back to the customer's desires and aspirations (e.g., 'You're looking for a simple way to improve your oral and overall health.'). Share customer testimonials and experiences to build community and trust.

Social Perception

Effective Natural Alternative, Eco-Friendly Champion, Trustworthy & Ethical, Relief for Sensitivities, Positive Impact

Copy Examples

• •Instagram Post (Image: Close-up of the toothpowder jar with natural ingredients): Ditch the plastic, ditch the toxins, and say hello to a brighter, healthier smile! ✨ Our organic toothpowder is packed with nature's best, like [mention 1-2 key ingredients], to gently polish, whiten, and protect. Good for your teeth, good for the planet. 🌿 #ohgigi #naturaloralcare #plasticfree #healthysmile #ecoconscious
• •Facebook Ad (Carousel showing product, lifestyle image of someone smiling, packaging): Tired of harsh chemicals in your toothpaste? 🤔 Make the switch to Oh Gigi! Our Australian-made toothpowders are lovingly hand-blended with organic ingredients to support your oral microbiome and overall wellbeing. Experience the difference: ✔️ Naturally whiter teeth ✔️ Reduced sensitivity ✔️ Fresh breath, toxin-free! Shop now and save 15% on your first order! [Link] #OhGigiSmile #OrganicToothpaste #HealthyHabitsGoodPlanet
• •Website Homepage Banner: Rediscover Your Smile. Naturally. Oh Gigi offers effective, organic toothpowders that love your teeth and our Earth. Shop the range.
• •Email Newsletter Snippet (Subject: Kind to Your Teeth, Kinder to the Earth 🌏): At Oh Gigi, we believe that what's left out is just as important as what goes in. That's why our toothpowders are free from SLS, artificial sweeteners, and plastic tubes. Just pure, effective, earth-friendly goodness to make your smile (and the planet) a little brighter. Explore our bestsellers this week! [Link]
• •Product Page Description (for "Minty Brush" Hydroxyapatite Tooth Powder): Elevate your oral ritual with Minty Brush! Our Hydroxyapatite Tooth Powder not only delivers an invigorating fresh feeling but works to remineralize and strengthen your enamel, fighting sensitivity naturally. Each jar saves 2.5 plastic tubes from landfill. Smile brighter, live cleaner. #Hydroxyapatite #SensitiveTeethSolution #EcoOralCare