Brand Tone

Informative & Educational, Passionate & Purpose-Driven, Friendly & Approachable, Conscious & Ethical, Empowering & Encouraging

Brand Values

• •Health & Wellbeing
• •Sustainability & Environmental Responsibility
• •Transparency & Honesty
• •Quality & Efficacy
• •Ethical Practices
• •Australian Made
• •Community

Best Practices

• •Prioritize "Why": Always connect product features back to the core brand values of health, sustainability, and natural efficacy. Explain *why* natural ingredients are better, *why* plastic-free matters.
• •Use Conscious Language: Incorporate keywords that reflect your values consistently, such as "toxin-free," "organic," "mineral-rich," "eco-friendly," "sustainable," "cruelty-free," "plastic-free," "ethically sourced."
• •Educate and Empower: Frame copy not just to sell, but to inform customers about the benefits of your products and the positive impact of their choices. Share insights into ingredients and their benefits.
• •Maintain an Authentic, Passionate Voice: Let the genuine enthusiasm for natural wellness and environmental care shine through. Share the founder's story and the brand's mission to build connection.
• •Engage with Your Community: Respond to comments and reviews in a way that reinforces the brand's friendly, helpful, and ethical stance. Use customer testimonials and user-generated content to build social proof and community.

Social Perception

Positive Customer Experiences, Appreciation for Eco-Friendliness, Trust in Natural Ingredients, Seen as a Healthier Alternative, Good Customer Service, Adjustment to Product Type

Copy Examples

• •Headline: Ditch the Tube, Embrace the Glow. Discover a Brighter Smile, Naturally. Body: Tired of harsh chemicals and plastic waste? ohGigi offers a revolutionary organic tooth powder that cleans, whitens, and protects without compromise. Good for your smile, good for your gut, good for the planet. Make the switch today!
• •Social Media Post: ✨ Your Healthiest Smile Starts Here! ✨ Our Minty Brush tooth powder is packed with nature's best – Australian botanicals and essential oils – to leave your mouth feeling incredibly fresh and clean. Plus, every jar saves 2.5 plastic tubes from landfill! What's not to love? #ohGigi #NaturalOralCare #PlasticFreeLiving #HealthyHabits
• •Product Description Snippet (for 'Hydroxyapatite Tooth Powder'): Remineralize your way to stronger, less sensitive teeth. Our Hydroxyapatite Tooth Powder harnesses the power of a naturally occurring mineral to help rebuild enamel and protect against cavities. Experience the gentle, effective difference of science-backed natural care.
• •Email Subject Line: Ready for a Ritual That Nourishes? Email Body Snippet: At ohGigi, we believe your daily routines should support your wellbeing. Our toxin-free tooth powders aren't just about cleaning teeth; they're about fostering a healthier you and a healthier planet, one brush at a time. Join our community and feel the difference.
• •Ad Copy (Short & Punchy): ohGigi: Real Ingredients. Real Results. Zero Waste. Finally, an oral care choice you can feel good about. Shop our organic tooth powders and smile brighter, naturally!