Brand Tone

Deal-Oriented, Broad & Generalist, Direct & Transactional, Accessible

Brand Values

• •Value
• •Accessibility
• •Variety
• •Convenience
• •Savings

Best Practices

• •Emphasize savings and value in product descriptions.
• •Use clear and direct language focused on the transactional aspects of the purchase.
• •Highlight free shipping and installment payment options.
• •Maintain a broad appeal to cater to a wide range of customer needs.
• •Focus on product features and benefits, avoiding overly creative or niche language.

Social Perception

A value-driven e-commerce platform that offers a wide variety of affordable products with convenient shipping and payment options.

Copy Examples

• •Free Shipping to all Brazil!
• •Enjoy massive discounts on a wide variety of products.
• •Buy now and pay in installments.
• •Shop our catalog for the best deals.
• •Your order is just a click away!