Brand Tone

Enthusiastic & Positive, Solution-Oriented & Empowering, Approachable & User-Friendly, Promotional & Value-Driven

Brand Values

• •Innovation & Multi-functionality
• •Quality & Efficacy
• •Customer Satisfaction
• •Accessibility & Convenience
• •Hair Care/Protection

Best Practices

• •Highlight Value and Convenience: Consistently remind customers of the time-saving, money-saving, and multi-functional benefits of the products, especially in calls to action and promotional materials.
• •Showcase customer testimonials that emphasize ease of use and salon-quality results.
• •Maintain an enthusiastic and positive tone in all communications.
• •Emphasize the hair care and protection aspects of the styling tools.
• •Leverage video content, particularly POV and tutorial formats, to demonstrate product capabilities and ease of use.

Social Perception

Positive Customer Feedback: The brand actively promotes its high customer satisfaction ratings and positive testimonials across its website and social media. Value for Money: Customers seem to perceive the brand as offering a good alternative to more expensive styling tools, delivering comparable results at a lower price point. Trust Signals: The brand emphasizes secure payment, customer service, and satisfaction guarantees, which contribute to a perception of trustworthiness.

Copy Examples

• •My hair looks like I just stepped out of a salon, and it takes me half the time! - Happy customer, Morgane S.
• •Our innovative stylers are designed for real life – quick to heat, easy to use, and gentle on your hair.
• •Shop the sale – Up to 40% OFF + Free Delivery!
• •Just like Elisa D., discover how our sensational brush can transform your mornings!
• •+50,000 satisfied customers.