Brand Tone

Proud & Cultural, Stylish & Fashion-Forward, Supportive & Empowering, Quality-Conscious, Approachable & Engaging

Brand Values

• •Supporting Ukrainian Talent
• •Quality and Uniqueness
• •Cultural Representation
• •Customer Care & Honest Service
• •Empowerment and Self-Expression
• •Courage
• •Conscious Consumption & Ecological Production

Best Practices

• •Always Weave in the "Why": Beyond describing products, subtly connect back to the core mission of supporting Ukrainian talent and sharing cultural richness. Even a short phrase or hashtag can reinforce this.
• •Use Empowering and Evocative Language: Words like "courage," "passion," "story," "unique," "spirit," and "discover" align with the brand's values of self-expression and the celebration of artistry.
• •Maintain a Balance of Style and Substance: While showcasing fashion-forward items, also highlight the quality, craftsmanship, and the talented individuals behind the brands.
• •Speak to a "Conscious Consumer": Appeal to those who appreciate not just aesthetics but also the story, origin, and values behind their purchases. Mention aspects like "conscious consumption" or "quality craftsmanship" when applicable.
• •Be Authentic and Passionate: Let the genuine pride in Ukrainian design and the commitment to the mission shine through in all communications. Avoid overly corporate or generic language. The tone should feel personal and driven by a genuine belief in the brands represented.

Social Perception

As a Supporter of Ukrainian Culture, As a Source of Unique Fashion, Fashionable and Trendy, Community-Oriented (potentially), Prague-Based Destination

Copy Examples

• •Instagram Post (Image of a unique dress by a Ukrainian designer): More than just a dress. It's a story. Woven with Ukrainian spirit, designed with passion. Discover the art of [Designer's Name] and wear your courage. #OdyahCZ #UkrainianDesigners #FashionWithMeaning #SupportUkraine
• •Facebook Ad (Carousel of different products): Fall in love with Ukrainian fashion. From handcrafted jewelry to statement coats, Odyah.cz brings you the best of Ukraine's design talent. Quality, originality, and a touch of soul in every piece. Shop now and support Ukrainian creators! [Link to website] #Odyah #UkrainianBrands #StyleFromUkraine #ConceptStorePrague
• •TikTok Video Caption (Fast-paced video showing various outfits): Your new obsession just dropped! 🔥 Fresh looks from Ukraine's hottest designers. Which Odyah style is SO you? Let us know! 👇 #OdyahCZ #UkrainianFashion #OOTDInspo #PragueStyle #MustHave
• •Website Homepage Banner: ÓDYAH: Where Ukrainian Courage Meets European Style. Explore exclusive collections from visionary designers. [Shop New Arrivals]
• •Email Newsletter Snippet (Highlighting a specific brand): This week, we shine a spotlight on [Brand Name] – a Ukrainian brand that embodies [mention 1-2 key values like 'innovative knitwear' or 'bold accessories']. Discover their story and find pieces that speak to your unique style, all while championing incredible talent. [Shop [Brand Name] at Odyah]