Brand Tone

Pure & Natural, Conscious & Ethical, Nurturing & Gentle, Results-Oriented & Potent, Educational & Holistic

Brand Values

• •Purity & Potency: Using only the finest natural, organic, and wild-harvested ingredients, selected for their effectiveness.
• •Sustainability & Respect for the Planet: Commitment to eco-friendly practices, from ingredient sourcing to packaging and shipping.
• •Transparency & Honesty: Clearly stating what is and isn't in their products (e.g., no synthetic fragrances, no harmful toxins).
• •Australian Made & Owned: Supporting local suppliers and manufacturing.
• •Cruelty-Free: Explicitly mentioned and awarded.
• •Customer Well-being: Focusing on products that customers can 'feel good about' and that contribute to skin health and confidence.
• •Holistic Approach: Believing in the skin's natural ability to thrive and the interconnectedness of skincare with overall well-being.

Best Practices

• •Embrace 'Consciously Natural' Language: Consistently use words like 'pure,' 'natural,' 'organic,' 'wild-harvested,' 'botanical,' 'sustainable,' 'ethical,' and 'conscious' when describing products, ingredients, and processes.
• •Highlight Australian Roots & Ingredients: Regularly mention 'Australian owned and made,' 'Australian native plants,' and the unique benefits of local sourcing to reinforce authenticity and connection to nature.
• •Focus on Gentle Efficacy: Balance messaging between the gentleness of the natural formulations (e.g., 'soothing,' 'calming,' 'no harsh chemicals') and their potent, visible results (e.g., 'noticeable changes,' 'skin continues to improve,' 'revitalising power').
• •Maintain consistency in descriptions across all platforms.
• •Use sensory language to evoke the experience of using Odisia products (e.g., 'divine textures and scents').

Social Perception

Customers perceive Odisia as a high-quality, effective, and ethical brand. They appreciate the natural ingredients, pleasant scents, and visible results. The brand is seen as 'more than skincare,' aiming to celebrate the skin's natural abilities.

Copy Examples

• •Experience skincare that's as conscious as it is effective.
• •Feel the Odisia difference – purity, potency, peace of mind.
• •Proudly Australian owned and made, Odisia harnesses the unique bio-active power of native Australian plants.
• •Our formulations, infused with therapeutic-grade essential oils, not only deliver visible skin benefits but also nurture your senses and promote a feeling of wellbeing.
• •Voted Best Organic Skincare Brand and Best Cruelty-Free Product Brand, Odisia is dedicated to results you can see and feel good about.