Brand Tone

Expressive & Bold, Playful & Whimsical, Confident & Unique, Artistic & Vibrant

Brand Values

• •Individuality/Self-Expression
• •Uniqueness & Originality
• •Boldness & Confidence
• •Creativity & Artistry
• •Quality & Comfort

Best Practices

• •Wear Oddlee.
• •Don't shy away from being a little different.
• •Use strong verbs and imaginative adjectives to bring the clothes and their prints to life (e.g., screams ocean vibes, mermaid-sun pattern, whimsical white dots).
• •Highlight Exclusivity and Artistry: Remind customers that they are getting limited-edition pieces with unique, artistic designs.
• •Focus on the comfort and quality of the materials used.

Social Perception

A brand that celebrates individuality, uniqueness, and self-expression through bold and artistic fashion.

Copy Examples

• •Cosmic Mermaid half shirt: Pampas white with a mesmerising mix of blue tones and a fun mermaid-sun pattern that screams ocean vibes! Soft puff lycra that's as comfy as it is stylish—your skin will thank you!
• •Rosy Waters Cuban collar shirt: Make waves with a dreamy sky blue base splashed with tones of light blue, adorned with roses and green leaves that look like they're floating in water.
• •Earthy Essence spread collar shirt: Striking roof terracotta and cocoa bean colour leaves print set against a sleek Zeus black backdrop, all jazzed up with whimsical white dots.
• •Monroe Mini dress: Old Hollywood charm meets modern-day sass — the Monroe Mini is all about turning heads in this bright ocean green beauty.
• •Oddlee is born from the beauty of being 'odd', the charm in quirks, the allure in uniqueness, and the boldness in standing out.