Brand Tone

Empathetic & Understanding, Supportive & Community-Focused, Direct & Down-to-Earth, Humorous & Relatable, Expert & Niche-Specific

Brand Values

• •Customer-Centricity
• •Inclusivity (for their niche)
• •Problem Solving
• •Quality & Selection
• •Authenticity

Best Practices

• •Speak from Experience (or Empathy): Always remember the core problem Oddball solves. Use language that shows understanding of the customer's journey and frustrations.
• •Embrace the "Oddball" Identity: Don't shy away from a bit of humor and personality. The name itself is a conversation starter. Be relatable and down-to-earth.
• •Focus on Solutions and Benefits: Highlight not just the shoes, but the relief, confidence, and style they bring to individuals who have limited options.
• •Build Community: Use inclusive language ("fellow Oddballs," "the brotherhood") and encourage interaction. Make customers feel like they're part of a group that "gets it."
• •Be Direct and Clear: While being friendly and humorous, ensure product information, sizing, and purchasing processes are straightforward and easy to understand. Avoid jargon that doesn't resonate with the everyday customer.

Social Perception

Lifesaver/Essential Resource, Appreciated Niche Expert, Positive Customer Service, Fair Pricing & Good Selection, Community Builder

Copy Examples

• •Headline: Stop the endless search. Finally, shoes that *actually* fit your (awesomely) big feet. Body: Tired of "sorry, not in your size"? At Oddball, we get it. Founded by guys with size 16s, we stock hundreds of styles from size 13 to 20. Welcome to your new favorite shoe store.
• •Social Media Post: Bigfoot? Sasquatch? Nah, just a well-dressed Oddball. 😉 Tag a mate who needs to know about our massive selection of stylish kicks for a massive step! #OddballShoes #BigFeetProblemsSolved
• •Product Description Snippet (for a new arrival): You asked, we listened. The [Shoe Name] is here, and yes, it comes in *your* size. Built for comfort, designed for style, and ready to make your feet feel less like an afterthought.
• •Email Subject Line: Your Feet Called. They Want These. (Sizes 13-20 Inside!) Email Preview: Don't let your size limit your style. Explore new arrivals and Oddball favorites that are actually made for you.
• •About Us Page Snippet: We're not just selling shoes; we're ending the era of ugly, ill-fitting footwear for big guys. Join the Oddball revolution – where size *always* matters, in the best way possible.