Brand Tone

technical, professional, and solution-oriented

Brand Values

• •Technological Expertise and Innovation
• •Efficiency and Practicality
• •Quality and Specialization
• •Colombian Manufacturing

Best Practices

• •Lead with Technical Benefits: Always prioritize concrete, technical advantages in your messaging. Use terms like "energy efficiency," "maximum performance," "precision control," and "high-tech manufacturing" to reinforce brand values.
• •Maintain a Professional and Direct Tone: Avoid overly casual or emotional language. The tone should be that of an expert consultant clear, confident, and informative. The goal is to build trust through competence.
• •Use Data and Specifications: Whenever possible, support claims with data. For example, instead of saying "heats quickly," use "reaches the desired temperature in X minutes" or "reduces energy costs by up to X%." The cost calculator is an excellent example of this in practice.
• •Target the Audience's Needs: Tailor the copy to the specific audience. For installers and contractors, focus on reliability, ease of installation, and the value it adds to their projects. For end-users, emphasize durability, cost savings, and the quality of the experience.
• •Ensure Visual and Textual Consistency: The professional and clean aesthetic of the website should be mirrored in all communications. Use high-quality images of products and installations, and ensure that all text, from social media captions to brochures, follows a consistent style guide that reflects the brand's core identity as a technology manufacturer.

Social Perception

credible and specialized manufacturer; an expert in technical solutions for pools and spas; reliable supplier for contractors, builders, and property owners focusing on function and performance

Copy Examples

• •Efficiency and Power for Your Pool Projects. Don't compromise on quality. Our high-technology heating and control systems are designed for maximum performance and energy efficiency. Offer your clients the best in pool technology. Download our technical specifications catalog now. #Oceansei #PoolTechnology #HighEfficiency
• •The heart of a perfect pool: our 110kBTU heat pump. Engineered for superior performance and durability, it ensures the ideal temperature with optimized energy consumption. Swipe to see the control interface. #Heaters #Pools #Engineering #EnergyEfficiency
• •OC-Control 3000: Total Precision for Your Hydromassage System. The OC-Control 3000 offers complete command over your jacuzzi experience. With an intuitive interface, you can precisely manage temperature, jet intensity, and lighting cycles. Built with industrial-grade components for guaranteed reliability and a long lifespan. Ideal for residential and commercial installations.
• •Technical Update: New High-Efficiency Heating Solutions from Oceansei.
• •As leaders in high-tech manufacturing for wet areas, we are proud to power commercial and residential projects throughout Colombia. Our commitment is to innovation, quality, and the highest energy efficiency. Learn more about our specialized systems at www.oceansei.com. #ColombianManufacturing #Innovation #Engineering #B2B