Brand Tone

Empathetic, Supportive, Inspirational, Empowering, Practical, Solution-Oriented, Authentic, Relatable, Calm, Mindful

Brand Values

• •Wellbeing & Mental Health
• •Productivity & Effectiveness
• •Neurodiversity Inclusivity & Support
• •Mindfulness & Intentionality
• •Authenticity & Transparency
• •Quality & Thoughtful Design

Best Practices

• •Understand Your Core Audience Deeply: Always write with the specific challenges, aspirations, and language of individuals with ADHD (and those seeking better productivity/wellbeing) in mind. This empathy should shine through.
• •Prioritize Empowerment Over Problems: While acknowledging challenges is important, the overarching message should be one of hope, capability, and the potential for positive change. Frame products as tools for empowerment.
• •Maintain Authenticity Through Storytelling: Continue to weave in the founders' journey and the 'why' behind OCCO London. This builds trust and relatability.
• •Keep Language Clear, Concise, and Actionable: Avoid jargon. Ensure that the benefits of the products and the steps to use them are easy to understand, reflecting the need for clarity often appreciated by those with ADHD.
• •Infuse Calm and Mindfulness: Even when discussing productivity, maintain a calm, non-overwhelming tone. Use language and visuals that promote a sense of order and peace, aligning with the 'slow-down-to-speed-up' philosophy.

Social Perception

Helpful & Life-Changing for ADHD individuals, High Quality & Well-Designed, Trustworthy & Genuine, Supportive Community, Effective for Productivity & Organization

Copy Examples

• •Headline: Tired of the ADHD whirlwind? Find your focus, achieve your calm. Our Mindset Journal is designed for you.
• •Social Media Post: Your brilliant ADHD mind deserves tools that understand it. Let's turn 'overwhelmed' into 'accomplished' together. Discover our Priority Pad – designed to help you conquer your day, your way. #ADHDPower #ProductivityTools #OCCOLondon
• •Product Description Snippet: Crafted with an understanding of neurodiversity, our Morning Mindset Journal gently guides you through a 7-step routine. It's more than a journal; it's your daily partner in building lasting habits for a life of high-performance happiness.
• •Email Subject Line: Unlock Your ADHD Superpowers: Tools to Thrive Inside!
• •Website Banner: From Burnout to Brilliance: Our story, your tools. OCCO London – Supporting ADHD minds to achieve more, stress less.