Brand Tone

Conscious & Responsible, Elegant & Stylish, Accessible & Informative, Appreciative & Engaging

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Quality Craftsmanship
• •Affordable Luxury
• •Timeless Elegance & Modern Style
• •Customer Empowerment & Individuality
• •Transparency & Education

Best Practices

• •Prioritize "Sustainable" and "Ethical": Weave these keywords and concepts naturally into product descriptions, social media posts, and blog content. Highlight the use of lab-grown gems, recycled metals, and eco-friendly packaging.
• •Embrace Elegant & Evocative Language: Use words like "timeless," "elegant," "radiant," "conscious luxury," "handcrafted," and "French-inspired" to convey sophistication and quality.
• •Maintain an Accessible & Informative Voice: Clearly explain the benefits of lab-grown stones and sustainable practices. Offer styling tips and be transparent about materials. Avoid overly technical jargon unless explained.
• •Show, Don't Just Tell, Craftsmanship: Instead of just saying "high quality," describe the details – "expertly cut," "handcrafted recycled 18ct gold vermeil," "meticulously set."
• •Foster a Sense of Community and Shared Values: Engage with user comments positively. Use language that resonates with conscious consumers who value both beauty and responsibility. Highlight customer testimonials or user-generated content when appropriate (with permission).

Social Perception

Positive for Sustainability, Seen as High Quality for the Price, Aesthetically Pleasing, Good Unboxing Experience, Emerging Brand with Growing Loyalty, Trustworthy (generally)

Copy Examples

• •Introducing the 'Ethereal Bloom' collection: Sustainably crafted, French-inspired designs that whisper elegance. Discover lab-grown brilliance and recycled metals, consciously created for your unique sparkle. Shine responsibly. #OBYJewelry #SustainableLuxury #TimelessElegance
• •Beauty that feels as good as it looks. At OBY Jewelry, our lab-grown gemstones and recycled silver mean you can adorn yourself with confidence and a clear conscience. Make a statement, sustainably. #EthicalJewelry #LabGrownDiamonds #ConsciousBeauty
• •Experience the allure of fine jewelry, without the traditional markup. Our artisans craft timeless pieces using high-quality, sustainable materials, bringing you accessible luxury designed to last. Elevate your everyday. #OBYJewelry #AffordableLuxury #QualityCraftsmanship
• •Catch the light, and hearts, with our dazzling Moissanite Sphere Earrings. Expertly crafted from recycled sterling silver and eco-conscious Moissanite, they offer timeless sparkle for every occasion. Sustainable glamour, effortlessly chic. #MoissaniteJewelry #SparkleSustainably #OBYStyle
• •From a delicate pendant that tells your story to a statement piece that celebrates a milestone, find jewelry that reflects your values and individuality. OBY Jewelry: Crafted with care, for moments that matter. #MeaningfulJewelry #SustainableGifts #ExpressYourself