Brand Tone

Authentic & Transparent, Caring & Empathetic, Informative & Educational, Passionate & Principled, Approachable & Friendly, Earth-Conscious & Ethical

Brand Values

• •Natural & Organic Integrity
• •Effectiveness for Sensitive Skin
• •Transparency
• •Ethical Practices
• •Sustainability
• •Simplicity
• •Kindness

Best Practices

• •Lead with Empathy and Understanding: Always address the customer's core concerns (e.g., sensitive skin, desire for natural products) with a caring and understanding voice. Start from their perspective.
• •Prioritize Transparency and Honesty: Be upfront about ingredients, certifications, and processes. Avoid jargon where possible, or explain it clearly. Let the quality and naturalness of the products speak for themselves.
• •Educate Gently, Don't Preach: Share knowledge about the benefits of organic ingredients and natural skincare in an informative and helpful way, rather than a condescending or overly technical manner.
• •Keep it Simple and Authentic: Reflect the "less is more" philosophy of the products in the language. Use clear, concise, and genuine language that avoids excessive hype or misleading claims. Let the founder's passion and personal story subtly shine through.
• •Infuse Ethical Values Naturally: Weave in mentions of "organic," "vegan," "cruelty-free," and "sustainable" as inherent aspects of the brand, rather than just marketing terms. Show, don't just tell, how these values are enacted. Ensure imagery and overall messaging align with these ethical commitments.

Social Perception

Trusted Source for Sensitive Skincare, Ethical and Conscious Choice, High Quality & Effective, Personal and Relatable, Advocate for Natural Living

Copy Examples

• •Instagram Post (Image: Close-up of a natural ingredient like calendula alongside the product): Pure, potent, and oh-so-gentle. ✨ We believe in the power of nature to soothe and protect your precious skin. That's why our [Product Name] is lovingly crafted with certified organic [Key Ingredient], just as nature intended. No hidden nasties, ever. Just honest-to-goodness skincare for even the most sensitive souls. #obvsnaturals #organicskincare #sensitiveskinlove #transparentbeauty
• •Facebook Ad (Targeting users interested in eczema relief or natural parenting): Tired of skincare that promises relief but delivers irritation? We get it. Born from a mother's quest for a truly gentle solution for her daughter's eczema, Obvs Skincare is different. Discover our award-winning, 100% natural, and certified organic range. Because your family's skin deserves the kindest care. Learn more and find your calm: [Link to Website] #eczemarelief #naturalsolutions #organicskincareforkids #obvscares
• •Website Banner (Homepage): Simply Effective, Naturally Kind. Experience the Obvs difference: Certified organic skincare crafted with love for sensitive skin. Vegan, Cruelty-Free, and Radically Transparent. Your journey to happier skin starts here.
• •Email Newsletter Snippet (Subject: The Truth About 'Natural' Skincare): Hello [Customer Name], In a world buzzing with 'natural' claims, how do you know what's truly good for your skin? At Obvs, transparency isn't just a buzzword; it's our promise. We proudly share every certified organic ingredient because we believe you deserve to know exactly what you're putting on your skin. Explore our honestly crafted collection... #obvsethics #knowyouringredients #certifiedorganicbeauty
• •TikTok Video Caption (Video showing product texture and application): That feeling when your skin finally says *thank you*! 🙏 Our [Product Name] is packed with soothing organic goodness, perfect for calming sensitive or grumpy skin. Minimal ingredients, maximum love! ❤️ What are your sensitive skin saviors? #obvsskincare #sensitiveskinhacks #organicskintok #veganbeauty #texturetuesday