Brand Tone

Professional, Knowledgeable, Elegant, Luxurious, Trustworthy, Customer-Centric, Approachable Luxury

Brand Values

• •Quality
• •Customer Satisfaction
• •Trust & Authenticity
• •Expertise & Legacy
• •Personalization & Inclusivity
• •Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., sophisticated, warm, expert) with examples of preferred words and phrases, as well as those to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling and Emotion: Connect with the audience by weaving narratives that highlight the meaning, craftsmanship, and legacy behind each piece, appealing to aspirations and sentiments.
• •Emphasize Quality and Exclusivity (Authentically): Use descriptive and sophisticated language to convey the superior materials, meticulous craftsmanship, and unique design of the jewelry without appearing pretentious. Highlight what makes the brand and its offerings distinct.
• •Maintain a Professional and Knowledgeable Stance: Ensure all copy is accurate, informative, and reflects the brand's expertise in gemology and fine jewelry. This builds trust and positions the brand as an authority.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or advertisements, the brand's tone should be consistently applied to create a cohesive and recognizable brand identity. Review and refine copy regularly to ensure it aligns with the established voice.

Social Perception

Positive Customer Feedback, Reputable Retailer, Knowledgeable & Helpful, Provider of Luxury and Quality

Copy Examples

• •Craft your forever. Our bespoke engagement rings are meticulously designed with ethically sourced diamonds and unparalleled craftsmanship, ensuring a timeless symbol of your unique love story. Consult our experts to bring your vision to life.
• •Experience precision and legacy. As authorized dealers of the world's most renowned Swiss and Japanese timepieces, we invite you to discover a watch that defines your style and endures for generations. Authenticity guaranteed.
• •Your story, exquisitely told. Collaborate with our master jewelers and GIA gemologists to create a one-of-a-kind piece that reflects your individuality. From concept to creation, experience the art of personalized luxury.
• •Adorn yourself with confidence. At Obsessions Jewellery, we are committed to responsible sourcing, ensuring that the beauty of our pieces is matched by the integrity of their origin. Invest in jewelry that shines, inside and out.
• •For over two decades, Obsessions Jewellery has been the Greater Toronto Area's trusted destination for exquisite diamonds, fine jewelry, and luxury watches. Discover timeless elegance, exceptional quality, and personalized service that turns moments into cherished memories.