Brand Tone

Professional and Knowledgeable, Customer-Centric and Approachable, Trustworthy and Authentic, Elegant and Luxury-Oriented, Value-Driven

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Authenticity and Integrity
• •Expertise and Knowledge
• •Trust and Reliability
• •Accessibility and Inclusivity
• •Sustainability

Best Practices

• •Maintain a Professional Yet Approachable Voice: Combine expert knowledge with a friendly, helpful tone in all communications, from product descriptions to customer service interactions.
• •Emphasize Trust and Authenticity: Consistently highlight the genuineness of products, ethical sourcing practices, and status as an authorized dealer in website copy, social media posts, and advertising.
• •Showcase Expertise Through Educational Content: Regularly share knowledge about diamonds, gemstones, watchmaking, and jewellery care via blog posts, social media updates, and in-store consultations to reinforce authority.
• •Focus on Customer Value and Satisfaction: Frame product benefits around quality, craftsmanship, and the personalized experience offered, ensuring the customer feels valued beyond the purchase.
• •Visually Reflect Elegance and Quality: Ensure all imagery used on the website, social media, and marketing materials is high-quality and aligns with the premium nature of the products, showcasing their beauty and craftsmanship.

Social Perception

Positive Customer Experiences, Reputable and Trusted, Valued for Expertise, Good Value for Price and Quality

Copy Examples

• •Discover timeless elegance. Our curated collection of authentic Swiss timepieces and exquisite diamond jewellery awaits. Experience personalized service and find the piece that tells your unique story. #ObsessionsJewellery #LuxuryWatches #FineJewellery
• •Invest in forever. At Obsessions Jewellery, we guarantee authenticity and ethical sourcing for every hand-selected diamond and luxury watch. Trust our experts to guide you. #EthicalLuxury #AuthenticDiamonds #TrustedJeweller
• •Your vision, our craftsmanship. Create a one-of-a-kind piece with our bespoke jewellery design service. From Canadian diamonds to stunning gemstones, let's bring your dream to life. #CustomJewellery #DreamRing #MadeForYou
• •Affordable luxury, undeniable quality. Experience the Obsessions Jewellery difference – where premium craftsmanship meets accessible prices. Visit us in-store or online. #LuxuryForLess #QualityJewellery #ScarboroughTownCentre
• •More than just jewellery, it's an obsession. For 35 years, Obsession Diamonds has been crafting fine jewellery and providing exceptional quality loose diamonds. Let our passion ignite yours. #ObsessionDiamonds #FineJewelry #DiamondExperts