Tono de Marca

Professional, Innovative, Empowering, Solution-Oriented, Confident

Valores de Marca

• •Innovation
• •Excellence
• •Collaboration
• •Client Success/Empowerment
• •Expertise

Mejores Prácticas

• •Develop a Brand Style Guide: Create a document that explicitly defines the brand voice, tone, approved terminology, grammar rules, and a "words we use/words we avoid" list. This ensures everyone creating content is aligned.
• •Focus on "You" (The Client), Driven by "We" (OBLUHC's Expertise): While showcasing expertise (professional, innovative), frame benefits around the client's needs and aspirations (empowering, solution-oriented). For example, instead of "We provide innovative services," try "You gain a competitive edge with our innovative services."
• •Use Strong, Confident Verbs and Active Voice: Words like "unlock," "build," "drive," "innovate," and "empower" align with the confident and solution-oriented tone. Active voice generally sounds more direct and authoritative.
• •Maintain Professionalism Across All Channels: Whether it's website copy, email, or potential future social media, the language should consistently reflect expertise and avoid overly casual slang or jargon that clients may not understand (unless explaining it clearly).
• •Back Up Claims with Evidence (when possible): While the tone is confident, as the brand grows, incorporating testimonials, case studies, or specific examples of innovation will strengthen the perception of expertise and reliability, reinforcing the professional and solution-oriented values. This moves from simply stating innovation to demonstrating it.

Percepción Social

For those who have interacted directly: Perception is likely based on the quality of service, the professionalism of the team, and the effectiveness of the solutions provided. For the general public/potential clients discovering them online: The perception will be shaped almost entirely by the website. This initial perception would be of a professional, technologically capable company aiming to provide comprehensive IT solutions.

Ejemplos de Copy

• •Headline for Web Development Service: "Future-Proof Your Business: Innovative Web Development for a Lasting Digital Presence. At OBLUHC, we don't just build websites; we build digital empires."
• •Social Media Post (if they were to start one, e.g., LinkedIn): "Is your business ready to conquer the digital frontier? OBLUHC empowers you with cutting-edge app development and custom software solutions, tailored to your unique vision. Let's innovate together. #DigitalTransformation #TechSolutions #AppDevelopment #OBLUHC"
• •About Us Snippet (condensed for a brochure): "OBLUHC: Your partners in digital excellence. We leverage innovative technology and deep expertise to craft bespoke IT solutions that drive growth and empower your business to thrive in the evolving digital landscape."
• •Email Marketing Subject Line (targeting potential clients): "Unlock Your Business Potential with OBLUHC's Expert Tech Solutions"
• •Call to Action Button/Text: "Build Your Digital Future. Consult OBLUHC Today."