Brand Tone

Aspirational & Motivational, Youthful & Trendy, Community-Focused & Inclusive, Confident & Bold, Approachable & Friendly

Brand Values

• •Authenticity/Self-Expression
• •Community
• •Passion & Drive
• •Quality & Design
• •Individuality within Unity

Best Practices

• •Develop a Brand Voice Guide: Internally document key tone characteristics, approved vocabulary (and words to avoid), grammar style, and provide examples. This ensures anyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand their slang, their aspirations, their platforms of choice, and what resonates with them. The copy should speak *their* language while staying true to the brand.
• •Prioritize "Community" in Language: Use inclusive terms like "Oblack Fam," "Community," "You're one of us." Actively encourage user-generated content and incorporate it into your messaging.
• •Balance Aspiration with Relatability: While motivating, ensure the tone doesn't become preachy or unattainable. Keep it grounded, authentic, and approachable, reflecting the idea that everyone can be part of the Oblack identity.
• •Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media captions, email marketing, and customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Stylish & Fashionable, Community-Oriented, Good Quality, Relatable & Modern, More than just a cap

Copy Examples

• •Instagram Post (Image: Customer wearing a cap in an urban setting): Your city, your rules, your style. The [Cap Name] isn't just a cap, it's a statement. Show us how you own it. #OblackCommunity #StreetStyle #BeYourself *Tone: Confident, Youthful, Community-Focused*
• •Product Page Snippet (for a new release): Engineered for the bold. Designed for the driven. The all-new [Cap Name] has arrived. Level up your look and join the movement. What are you waiting for? *Tone: Aspirational, Bold, Direct*
• •Email Subject Line (for a promotion): Hey Oblack Fam! 🔥 Fresh Drops & Your Exclusive Access. *Tone: Friendly, Inclusive, Exciting*
• •TikTok Video Concept Caption: Caps on, worries off. That Oblack feeling hits different. 😉 Show us your best cap transition! #OblackCaps #CapGameStrong #TrendSetter *Tone: Youthful, Playful, Engaging*
• •"Our Story" Snippet (Website): More than just threads and fabric. Oblack was born from a dream to build something real, something you can be a part of. It's about chasing what you love and looking good doing it. This is our story. This is your community. *Tone: Passionate, Authentic, Community-Focused, Aspirational*