Tono de Marca

Sophisticated, Passionate, and Honest

Valores de Marca

• •Quality Craftsmanship
• •Timeless Design
• •Accessibility & Fair Pricing (Democratization of High-End Design)
• •Customer Satisfaction
• •Passion for Design & Storytelling
• •Authenticity (within the re-edition context)

Mejores Prácticas

• •Embrace "Design-Lover" Language: Use terminology that resonates with individuals passionate about interior design, architecture, and iconic furniture (e.g., "timeless," "iconic," "mid-century modern," "craftsmanship," "silhouette").
• •Be Transparent About Re-editions: Clearly and confidently state that the pieces are high-quality re-editions, emphasizing the dedication to original design principles and materials. This builds trust.
• •Highlight Quality and Craftsmanship: Consistently mention the quality of materials (teak, rattan), the handmade nature (where applicable), and the attention to detail in the construction process.
• •Tell the Story: Weave in the narrative of Pierre Jeanneret, the Chandigarh project, and the brand's mission to make these designs accessible. This adds depth and emotional connection beyond the product itself.
• •Maintain a Sophisticated yet Accessible Voice: Avoid overly technical jargon unless explaining specific design or construction details. The tone should be knowledgeable and refined but also welcoming and clear, reflecting the aim to "democratize" design.

Percepción Social

Provider of High-Quality Replicas, Good Value for Money, Stylish and On-Trend, Trustworthy, Niche Specialist

Ejemplos de Copy

• •Website Banner: "Iconic Design, Reimagined. Experience the timeless allure of Pierre Jeanneret, meticulously crafted for today's design lover. Direct from our workshop to your home."
• •Instagram Post (Image of a chair in a beautiful room): "More than just a seat, it's a piece of history. Our Pierre Jeanneret Lounge Chair re-edition brings mid-century mastery into your everyday. Crafted with passion, priced with integrity. #ObjectEmbassy #PierreJeanneret #MidCenturyModern #DesignClassics #InteriorInspo"
• •Product Description Snippet: "Each curve and joint of our Office Chair is a testament to Pierre Jeanneret's genius, faithfully recreated using sustainably sourced teak and natural rattan. We believe in transparent quality – a top-tier re-edition that honours the original, without the auction-house price tag."
• •Email Newsletter Subject: "Discover the Story Behind the Design + New Arrivals at Object Embassy"
• •Facebook Ad: "Tired of the markups on designer furniture? Object Embassy was founded to democratize high-end design. Own an icon – our top-quality Pierre Jeanneret re-editions are crafted with respect and sold directly to you. Explore the collection. [Link]"