Brand Tone

Knowledgeable & Authoritative, Friendly & Approachable, Positive & Encouraging, Passionate & Caring, Professional & Trustworthy

Brand Values

• •Positive Reinforcement
• •Owner Education
• •Animal Welfare & Well-being
• •Quality & Durability
• •Building Strong Human-Animal Bonds
• •Personal Connection & Trust

Best Practices

• •Prioritize Positivity and Empathy: Always frame training and product benefits in a positive light. Emphasize understanding the dog's perspective and the joy of the human-animal bond. Avoid language that blames the dog or suggests harsh methods.
• •Educate, Don't Just Sell: Whether promoting a course or a product, provide value by educating the owner. Explain the 'why' behind training methods or product features, positioning ObiDog as a knowledgeable resource.
• •Speak the Local Language (Literally and Figuratively): Continue to use Latvian primarily for the local audience, fostering a sense of community. Use a friendly, approachable, and sometimes humorous tone, especially on platforms like TikTok, to connect on a personal level.
• •Highlight Quality and Values: Consistently mention the quality of materials (e.g., Biothane, Latvian-made), the commitment to positive reinforcement, and the 'dogs are family' philosophy in product descriptions, social media posts, and all communications.
• •Show, Don't Just Tell (with a Personal Touch): Use real-life examples, testimonials (with permission), and stories from Ivars or the team to illustrate the effectiveness of their training and the quality of their products. Let the passion for dogs shine through authentically.

Social Perception

Highly Respected Experts, Effective & Humane Trainers, Trustworthy & Reliable, Community-Oriented & Caring, Providers of High-Quality Goods

Copy Examples

• •Facebook/Instagram Post (New Training Course): "Unlock a deeper connection with your furry friend! Our new [Course Name] program, guided by positive principles, empowers YOU to understand your dog better. Join Ivars and the ObiDog team to build a joyful partnership. Learn more & enroll: [Link] #ObiDogSchool #PositiveTraining #DogLoversLatvia #MansSunsManiSaprot (My Dog Understands Me)"
• •Product Description (Biothane Leash): "Adventure-proof your walks! 🇱🇻 Our Latvian-made Biothane leashes are not just stylish – they're built for life's messes. Waterproof, durable, and easy to clean, so you can focus on the fun, not the fuss. Because your best friend deserves the best. Shop now: [Link] #ObiDogShop #MadeInLatvia #Biothane #DogGear"
• •TikTok Video Idea (Quick Tip): (Upbeat music, Ivars with a dog) "Struggling with [common dog issue, e.g., pulling on leash]? Quick tip! Always reward loose-leash walking with praise (and maybe a tiny treat!). Patience + positivity = happy walks! 😊 Got questions? Drop 'em below! #ObiDogTips #DogTrainingHacks #PositiveVibesOnly #SuņuSkola"
• •Website "About Us" Snippet: "At ObiDog, we believe dogs are family. Founded by Ivars Lielpēteris, our mission is simple: to foster understanding and joy between dogs and their humans through positive, effective training and high-quality, lovingly crafted gear. We're more than a school; we're your partners in the amazing journey of dog companionship."
• •Email Newsletter Subject Line (Promoting Blog Post): "🐾 Is Your Dog Trying to Tell You Something? Understanding Canine Body Language (New on the ObiDog Blog!)"