Brand Tone

Knowledgeable & Authoritative, Supportive & Encouraging, Friendly & Approachable, Passionate, Practical & Results-Oriented

Brand Values

• •Animal Welfare
• •Education & Empowerment
• •Community
• •Quality
• •Positive Reinforcement
• •Trust & Expertise

Best Practices

• •Develop a Brand Voice Guide: Clearly document the identified tone (knowledgeable, supportive, friendly, passionate, practical) and provide examples of 'do's' and 'don'ts' for communication. Share this with anyone creating content.
• •Focus on "How We Help": Frame copy around the benefits for the dog and owner. Instead of just listing product features, explain how the product or service solves a problem or enhances their life together. This naturally aligns with the supportive and practical aspects of the tone.
• •Incorporate Expertise Naturally: Share tips, insights, and advice regularly. When Laila Skrodele's expertise is referenced, do so in a way that is educational and empowering for the reader, rather than just declarative.
• •Use Inclusive and Encouraging Language: Employ words that foster community and support (e.g., "we," "us," "together," "join us," "let's achieve"). Avoid jargon where possible, or explain it clearly to maintain approachability. Encourage interaction and sharing.
• •Review and Refine: Regularly review all forms of copy (website, social media, emails, ads) to ensure they align with the established brand tone. Solicit feedback and be prepared to make adjustments to keep the messaging consistent and effective.

Social Perception

Expertise in Dog Training, Quality Products, Helpful and Responsive, Community Hub, Passion for Dogs, Trustworthy

Copy Examples

• •Product Ad (New Training Treat): "Unlock your dog's potential! Our new line of training treats isn't just delicious – it's trainer-approved for focus and motivation. Made with all-natural ingredients, because a happy dog learns best. Shop now and see the difference! #ObidogApproved #PositiveTraining #HappyPup"
• •Service Ad (Dog Training Class): "Struggling with recall? Dreaming of peaceful walks? Join our next Obedience Essentials course, led by Laila Skrodele. We provide expert guidance and a supportive environment to help you and your furry friend build a stronger bond and master new skills. Spaces are limited – enroll today and transform your walks! #ObidogSchool #ExpertDogTraining #WellBehavedDog"
• •Social Media Engagement Post (Tip of the Week): "This week's training tip: Consistency is key! Even 5-10 minutes of focused training each day makes a huge impact. What's one small training goal you're working on with your dog this week? Share in the comments below – we'd love to cheer you on! #DogTrainingTips #ObidogCommunity #PositiveReinforcement"
• •Website About Us Snippet: "At Obidog, we believe every dog deserves a happy, well-understood life. Founded by Laila Skrodele, our mission is to empower owners with the knowledge and tools for positive, effective training, and to provide top-quality products that support your dog's well-being. We're more than a store; we're your partners in the incredible journey of dog companionship."
• •Promotional Email Subject Line: "Expert Tips & Tail-Wagging Deals Inside! 🐾" *(Body snippet)*: "Hello [Customer Name], At Obidog, we're passionate about helping you achieve a harmonious life with your canine companion. This month, Laila shares her insights on [specific training challenge], plus discover exclusive offers on our trainer-recommended gear..."