Brand Tone

Romantic, Elegant, Personal, Supportive, Joyful, Celebratory, Aspirational, Dreamy, Helpful, Informative

Brand Values

• •Personalized Experience
• •Quality & Craftsmanship
• •Creating Memories
• •Passion for Bridal
• •Inclusivity & Celebration of Love

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., romantic, supportive, elegant), along with do's and don'ts, and specific vocabulary choices. Share this with anyone creating content.
• •Always Focus on the Bride's Journey: Frame your messaging around her dreams, emotions, and the significance of the moment. Use empathetic and understanding language.
• •Use Storytelling: Share real bride stories (with permission), describe the inspiration behind dress designs, or paint a picture of the wedding day. This makes the brand more relatable and engaging.
• •Maintain Visual & Textual Harmony: Ensure the tone of your copy aligns with the aesthetic of your visuals. Romantic copy should accompany elegant and dreamy imagery.
• •Be Consistent Across All Platforms: While the specific format might change (e.g., Instagram captions vs. website copy), the core brand voice and tone should remain recognizable and consistent everywhere your brand has a presence. Review and refine regularly.

Social Perception

Positive & Trusted, Aspirational Destination, Supportive Community, Knowledgeable & Professional

Copy Examples

• •Instagram Post (Image: A stunning new arrival gown): ✨ Just landed: a dream woven in lace and whispers of romance. This breathtaking new arrival is waiting to tell your love story. Swipe to see the intricate details and imagine your forever starting here. Book your private appointment to meet her. #OrangeBlossomBride #NewCollection #DreamDress #WeddingGownInspo #BridalMagic
• •Facebook Post (Celebrating a real bride): Our hearts are bursting with joy for our beautiful OBBride, [Bride's Name]! 💍 Seeing you radiate happiness in your [Designer/Dress Style] gown was pure magic. Thank you for letting us be a small part of your big day. Wishing you a lifetime of love and laughter! Share your OBBride moments with us! #OBBRealBride #WeddingDayJoy #SheSaidYesToTheDress #BridalBoutiqueLove #HappilyEverAfter
• •Website Homepage Headline: Your Dream Dress Awaits: An Unforgettable Journey to 'I Do.' At Orange Blossom Bridal, we believe finding your gown should be as magical as the day itself. Discover a curated collection and a personalized experience designed around you.
• •Pinterest Pin Description (Image: A mood board of boho wedding dresses): Free-spirited. Effortlessly chic. Uniquely you. Explore our collection of boho wedding dresses, perfect for the bride who dances to her own beat. Pin your favorites and let's find the gown that speaks to your soul. #BohoBride #BohemianWeddingDress #LaceWeddingDress #OrangeBlossomBridal #WeddingInspiration
• •Email Subject Line (for an event promotion): You're Invited! ✨ Exclusive Designer Trunk Show at Orange Blossom Bridal Follow-up Email Body Snippet: Step into a world of exquisite designs and find 'the one' during our exclusive [Designer Name] Trunk Show. Enjoy personalized styling, special incentives, and a champagne toast to your journey! Limited spots available – reserve yours today and let the magic begin.