Brand Tone

Friendly and Welcoming, Passionate, Community-Oriented, Authentic and Down-to-Earth, Enthusiastic and Upbeat, Helpful and Knowledgeable

Brand Values

• •Passion for Surfing
• •Community
• •Inclusivity
• •Quality
• •Customer Experience
• •Legacy and Resilience
• •Local Support

Best Practices

• •Embrace "Local and Friendly": Always use warm, approachable language. Refer to Leigh, Matakana, and the local community. Address customers like friends and neighbors.
• •Share the Passion: Let genuine enthusiasm for surfing and the ocean shine through. Use evocative language that speaks to the feeling of surfing.
• •Be Inclusive and Encouraging: Ensure messaging welcomes beginners and seasoned surfers alike. Focus on support and the joy of learning/improving.
• •Maintain Authenticity: Continue to share the genuine story of the shop, including its heritage and commitment to the founder's vision. Avoid overly corporate or generic marketing speak.
• •Keep it Positive and Upbeat: Reflect the "good vibes" ethos in all communications. Use positive language, emojis where appropriate (especially on social media), and focus on the enjoyable aspects of the surfing lifestyle.

Social Perception

Local Hub, Friendly and Approachable, Supportive of the Surf Community, Respected Local Business, Provider of "Good Vibes"

Copy Examples

• •Facebook Post (New Stock): Stoked to unpack a fresh batch of [Brand Name] wetties! 🌊 Whether you're charging winter swells or just dipping your toes in, we've got the gear to keep you warm and ripping. Swing by the shop in Leigh – your local wave awaits! #OasisSurfNZ #LeighLocal #NZSurfGear #GoodVibes
• •Instagram Caption (Surf Lesson): Another epic day sharing the stoke! Huge grins and first waves for these legends today. 🤙 Ready to find your sea legs? Our friendly instructors are here to guide you, no matter your level. Link in bio to book your Leigh surf adventure! #OasisSurfSchool #LearnToSurf #MatakanaCoast #SurfingNZ #PassionForOcean
• •Website Homepage Snippet: More than just a surf shop, Oasis Surf is your Leigh community hub for all things ocean. Founded on a passion for the waves, we’re here to share the joy of surfing with everyone. From quality gear and expert advice to friendly lessons that’ll get you standing, we’re your local spot for good times and great rides.
• •Email Newsletter Subject Line (Seasonal): Hey [Customer Name], Leigh's Calling: Is Your Board Ready? Body Snippet: The [Season] swells are rolling in at [Local Break], and your mates at Oasis Surf are here to get you prepped! Check out our latest [product category] or book a refresher lesson to make the most of it. Let's share some waves!
• •Promotional Flyer for Local Event: Catch the Vibe at Oasis Surf! Your Leigh surf family, proudly supporting the [Local Event Name]. Drop by our shop for a chat, grab a great Allpress coffee, and get kitted out for your next adventure. We believe in good waves and even better company. See you out there!