Brand Tone

Helpful, Quality-focused, Convenient

Brand Values

• •Helpfulness
• •Quality
• •Customer Convenience
• •Versatility
• •Reliability

Best Practices

• •Maintain a helpful and informative tone by clearly communicating product features and benefits.
• •Emphasize the quality and craftsmanship of your products in descriptions and marketing materials.
• •Highlight the convenience of shopping with Oakleaf, such as flat-rate shipping and easy navigation.
• •Use inclusive language and imagery that resonates with a broad customer base.
• •Showcase the versatility of your products by providing examples of how they can be used in different settings.

Social Perception

Reliable provider of quality goods with customer-centric convenience.

Copy Examples

• •"Get your essentials delivered with our $10 Flat Rate Shipping!"
• •"Discover our durable and stylish totes, perfect for any adventure."
• •"Explore our premium fabrics for your next creative project."
• •"Gear up for your next fishing trip with our high-quality fishing shirts."
• •"Add a touch of charm to your home with our unique decor items."