Brand Tone

friendly, caring, and honest; also proactive, inspirational, playful and relatable

Brand Values

• •Naturality and Quality
• •Customer-centricity
• •Honesty and Transparency
• •Conscious Approach & Self-Development
• •Inspiration and Passion
• •Support for Ukrainian Production
• •Ethical Choices

Best Practices

• •Embrace Friendly Language: Use a conversational and approachable style. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Be Genuinely Caring: Show empathy towards customer concerns and aspirations. Frame product benefits around solving their problems or enhancing their well-being.
• •Maintain Honesty and Transparency: Be upfront about ingredients and product benefits. If you're still learning or improving something, it's okay to share that journey.
• •Inject Inspiration (Where Appropriate): Connect with the aspirational side of beauty and self-care. Encourage customers on their journey to healthier skin and hair.
• •Stay True to Your Ukrainian Roots: Subtly weave in the brand's origin when relevant, highlighting the quality and care of local manufacturing.

Social Perception

Customers generally perceive the brand positively, appreciating its natural ingredients, holistic approach, and engagement. The brand is seen as a Ukrainian manufacturer offering a wide range of products, with a reputation for quality enhanced by participation in initiatives like the "Capital Quality Standard".

Copy Examples

• •Your skin deserves honesty. Our natural ingredients speak for themselves. Discover the Nutritive difference.
• •We're on a journey to conscious beauty, and we'd love for you to join us! Explore our latest collection, crafted with care in Ukraine.
• •Got a skin concern? We're here to listen and help you find the perfect natural solution. Let's chat!
• •Feel the joy of truly natural skincare! Our Biono line is lovingly made to bring out your skin's best. #NutritiveGlow
• •Rooted in nature, backed by science. Experience the quality of Ukrainian cosmetics with Lapush. Your beauty, naturally.