Brand Tone

Empowering and Professional, with a Friendly and Relatable secondary tone.

Brand Values

• •Professional Excellence
• •Support and Empowerment
• •Community
• •Passion for Nutrition
• •Accessibility

Best Practices

• •Always Speak "Peer-to-Peer": Maintain the core voice of being "by nutritionists, for nutritionists." Use industry-specific terminology where appropriate but always in a supportive, non-alienating way. Avoid a cold, corporate tone.
• •Adapt the Tone by Platform: Keep the core values consistent, but tailor the delivery. Use the professional and empowering tone on the Website, LinkedIn, and in emails. Lean into the friendly and relatable tone on TikTok and in Instagram Reels, using humor and trends to engage the community.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, frame the copy around the benefit to the nutritionist and their patients. Don't just sell a "caliper"; sell "the precision to track patient progress accurately and build their trust."
• •Incorporate User-Generated Content (UGC): Actively encourage and feature content from nutritionists using your products. This reinforces the community value, provides social proof, and generates authentic marketing copy that speaks directly to your audience.
• •Create a Simple Language Guide: Document key brand phrases ("Herramientas para transformar vidas," "Somos nutris enamorados de lo que hacen"), the brand's stance on certain topics, and a list of "do's and don'ts" for communication. This ensures anyone creating content for the brand can maintain its unique and trusted voice.

Social Perception

The brand is perceived as a specialized, reliable, and essential resource for nutrition students and practicing professionals in Mexico. They are seen as 'by nutritionists, for nutritionists,' which lends them significant credibility. Customers appear to value the customized products (like personalized digital cards and plans) and the convenience of finding all necessary professional tools in one place. The brand is viewed not just as a store, but as a supportive pillar of the professional nutrition community.

Copy Examples

• •Stop explaining portions and start showing them. Our flexible food replicas are the tool you need to make nutritional education visual, effective, and memorable for your patients. Built by nutritionists, for nutritionists. Tap the link in our bio to get your kit. #NutriciónProfesional #HerramientasParaNutris #NutritiendaMX
• •Starting your nutrition degree or a new semester? Get equipped for success! Our University Kit has everything you need: anthropometer, caliper, measuring tape, and our most popular didactic materials. Invest in your future today. Get 15% off for a limited time. #EstudianteDeNutrición #FuturoNutri #Nutritienda
• •We've all been there. What's the most creative food description a patient has ever given you? Share it in the comments! 😂 #CosasDeNutris #VidaDeNutriólogo #NutritiendaMX
• •Hi [Nutritionist's Name], we know your time is valuable. That's why we're passionate about creating resources that make your job easier. This week, we're sharing three free downloadable templates—from meal planners to progress trackers—designed to enhance your patient experience. Because when you succeed, we all do. Download your free tools here.
• •Headline: The tools and support every nutritionist deserves. Sub-headline: From high-precision equipment to customizable digital resources, we're here to empower your practice and help you transform lives.